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Google Analytics 3 Ended July 1, 2023:

Copy Our Easy GA4 Migration Plan Before Time Runs Out

Universal Analytics, aka GA3, sunsets in just a few weeks. We’re making the migration to Google Analytics 4 easy with step-by-step instructions for setting up your account so you don’t lose data.

Over 30,000 business owners, digital marketers & students worldwide trust Smart Marketer.

Get GA4 ready before the July 1, 2023 deadline

Increase ROI from your ads, emails & pages

Spot problems & fix them (before they cost you)

Avoid limited data from Google's done-for-you migration

Google Analytics 4 changes everything — how does it affect you?

On July 1, 2023, Google is replacing Universal Analytics (UA) with the new Google Analytics 4 (GA4), at which time UA will stop processing all data.

So, how does this affect you?

First-time Users

If you don’t currently use Google Analytics, then good news: there’s never been a better time to get started.

GA4’s interface is sleeker, more intuitive, and overall much easier to use.

And I assure you — whether you’re a brand owner or a marketer/analyst — using more data to inform your business decisions will result in better results from your marketing.

Experienced Users

If you’re a Google Analytics power user (like us), then this change is probably a bit frustrating!

GA4 is a totally different tool with new features and a new interface. But once you get your bearings, you’ll find it can still help you be a smart marketer.

What’s important now is that you migrate your account over correctly (and as soon as possible) while learning the ropes.

Quick & easy setup (the right way).

The Smart Marketer team has mastered the ins and outs of GA4 so you don’t have to.

Whether you’re migrating an existing account or setting up a new one, this step-by-step Blueprint makes the process quick and easy, and ensures it’s done right the first time.

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Foolproof Migration For Current Users

A good analytics account is like a living organism, and transplanting this system into a new body (GA4) is tricky.

Fortunately, we already did all the trial and error, so you can avoid the headache and set up your account right the first time.

Easy Buildout For First-timers

It's easy to feel overwhelmed when getting started with analytics — there's so much you can do with data!

That's why we show you exactly how to set up your account, and how to start using data to grow revenue with data-driven marketing.

Preserve Precious Data

There is valuable data you should be collecting in your current Analytics (before 7/1) that will make your transition to GA4 much smoother.

You won't be able to collect this data retroactively, so it's important to get started right away (before this data is lost).

Avoid Limited Data From a Done-for-You Migration

Google is offering a done-for-you migration to GA4, but DON'T accept it.

Without a customized setup (like the one in this Blueprint), you'll end up with useless data that you can’t make decisions with.

Get Personalized Feedback

As part of this special launch, you get 2 live Q&As with your course instructors.

Ask John and Catherine questions about your specific brand and analytics account, so you're set up for success by the end of this Blueprint.

Grow your business with data-driven marketing.

In this Blueprint, you don’t just learn how to set up GA4 — you’ll also learn how to use this powerful new tool to grow any business.

At Smart Marketer, we’ve built several 7- and 8-figure brands from the ground up (including a $200 million Shopify store), and in each case we’ve relied on clear data to drive our marketing strategy.

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Increase ROI From Ads, Emails & Pages

When you have crystal clear insight into your metrics, you're able to stretch your marketing dollars further.

You'll know where you need to optimize, and how to get more profit out of your most valuable assets.

Spot Problems & Fix Them (Before They Cost You)

Don't wait for an old ad or broken funnel to cost you serious money before fixing it.

When you harness the power of data, you can monitor the health of your business at a glance.

Identify Your Most Valuable Content

We think we know what content resonates with our audience — but do we really?

Data has the final say, and it can tell you what content to create more of, and what can be turned into pre-sell articles or companion pieces.

Create Products Your Customers Want

It's hard to judge the cost of a missed opportunity — until now.

You'll learn where your biggest opportunities lie, and how to expand your product line to give customers what they really want.

Win Without Spending Money

Unlike paid media, data helps you drive revenue without investing money upfront.

That's because you'll know how to optimize your existing marketing, and where to plug holes where conversions are leaking through.

10 Custom Reports For Quick Insights

Most of us don't have time to sit around all day looking at data.

So we're giving you 10 GA4 reports — 5 for business owners and 5 for marketers / analysts — that instantly tell you the most important metrics.

Course outline

The initial launch of this Blueprint contains a mix of live training sessions and recorded video drops

You’ll have full access to recordings of all the live and recorded content. PLUS you’ll receive the final, recorded version when it’s available later this year.

Live Schedule

JUNE 19 2-3:30PM ET

Module 1

The Changing Privacy Landscape
Why You Should Still Use Google Analytics
The Business Nervous System
How to Make Money with Data


Module 2

The Right Tools for Your Business Nervous System
Tour of Google Analytics 4
Setup: Settings & Integrations
Setup: Events
Setup: Conversions

JUNE 22 11:30AM-1PM ET

Live Q&A #1

After setting up your GA4 account, you’ll have the opportunity to ask John and Catherine questions and get advice tailored to your specific account and business.


Module 3

Making Decisions (and Money) with GA4
Tour of GA4 Insights
Tour of GA4 Exploration
5 Reports for Business Owners
5 Reports for Analysts/Marketers
30+ GA4 AI Prompts

JUNE 29 11:30AM-1PM ET

Live Q&A #2

Ask John and Catherine how to best use the custom reports from Module 3 to drive growth in your business, or get clarity on any other questions you might have from the live Blueprint.


Module 4

Google Analytics & BigQuery
Setup: Advanced Settings
5 Reports to Build in BigQuery
BONUS: Split Testing & GA4

Course Resources

GA4 includes an AI you can question to get smart insights quickly.

But looking for the right data can feel like wandering through a maze. Use these simple queries to find the answers you’re looking for fast.

Your Instructors

John Grimshaw

Chief Marketing Officer, Smart Marketer

John is Smart Marketer’s data-obsessed CMO, and he loves teaching marketers how to track and analyze their data so they can make more informed business decisions.

In addition to running our email department (where he’s sent over 443 million emails), John is our resident Google Analytics master, where he uses this powerful tool to gain insight into what’s working, where we should be pressing the accelerator and where we need to pump the breaks.

Catherine Crim

Senior Digital Experimentation Analyst, JCPenney

Catherine has over 10 years of experience as a CRO and digital experimentation expert where she’s worked with hundreds of brands — from 7-figure businesses to billion dollar corporations like Ulta Beauty, DSW Shoes, and New Balance.

She currently works as a Senior Experimentation Analyst for JCPenney’s experimentation department, running tests to millions of users to transform their customer experience and brand profitability.

Get the tools you need to successfully set up GA4 before the July 1, 2023 deadline

Step-by-step instructions for your migration (current users) or a first-time buildout (new users)

Resource library, with 10 reports for business owners and marketers/analysts & AI prompts for Google’s quick insights tool

2 Live Q&As where you can get personal feedback on your setup OR how to drive growth with data

Use data to drive growth with GA4, based on results from 7- and 8-figure brands

30-day, money-back guarantee


Over 30,000 business owners, digital marketers & students worldwide trust Smart Marketer.

All Smart Marketer courses come with a 30-day, money-back guarantee. If for any reason you are not delighted with our products, simply contact our Support Team and you will be given a full refund… No questions asked!