This 13-week course gives you a step-by-step process for planning, producing & monetizing content that grows your audience and generates sales.
You might be wondering, “Is social media still relevant to a modern digital brand?”
Social isn’t just relevant; it’s probably the most important part of a sustainable marketing strategy, and it’s usually the missing piece of the puzzle for brands that have plateaued and want to reach the next stage of growth.
Your ads and emails rely on a stream of fresh content, and a good social strategy produces that for you.
Not only did BOOM!’s social generate $3 million in directly attributable sales, it also provided the content for our most profitable ad and email campaigns – worth another $6 million!
With ad costs up, it can be expensive to buy email addresses, phone numbers, and (most of all) sales.
But you know what’s cheap? Amplifying content.
Social is an inexpensive way to grow your email list, SMS list, retargeting list and social followers.
Then, when you monetize your audience you generate much higher profit because you’re marketing to a larger, warmer audience.
We recently launched a new product called Boomstick Rose Nude that sold out of 13,578 units in just 18 hours.
The best part? By using a social-first strategy, we didn’t have to spend an arm and a leg on advertising to do it.
Even though ad costs are sky high and privacy rules are making it difficult to reach people…
With social we can run hugely profitable launches that monetize our audience and inject a ton of revenue into the brand.
Last year, we used the ICOSA Framework to generate $2.4 million in direct sales from social media.
But by leveraging this social content throughout our marketing, we brought in over $7.5 million in total revenue across the business — not bad for a 5-person team!
ICOSA is a simple, 5-step process that turns scattered social posts into a high-impact content machine. And with each ICOSA cycle, you learn how to win more fans and drive more engagement in your next round of content creation.
But the value of this framework doesn’t end with social media — this repeatable process can drive growth in every department of your business.
Because not only do these campaigns produce measurable dollars for our brand, they also produce the content that we use in all of our top-performing ads and emails, as well as on our sales pages and throughout our website.
Now, we want to teach you (or your employee) how to master this framework so you can build a social team that drives substantial growth for your business.
All YOU need to do is commit to learning and implementing the material in Smart Marketer’s live mentorship program.
TMSMM combines 13 weeks of in-depth strategy sessions and live feedback calls, a resource library of “how-to” worksheets and fill-in-the-blank templates, and a team of expert coaches to give you individual feedback whenever you need it.
There’s never been a better course to learn the complete skillset of a professional social media manager.
Over 13 weeks you will learn how to implement my 5-step I.C.O.S.A. Social Framework for growing any brand with social media — whether you’re an 8-figure brand or building a team from scratch.
Each session mixes strategy, implementation and feedback to give you a clear path to success on your social media journey.
⊕ Why Customer Avatars Are Key for Social
⊕ How Do I Find My Avatar?
⊕ Getting Into the Mind of Your Avatar
⊕ Transformation Grid
⊕ Session 3 Q&A and Feedback
⊕ Customer Persona Example from BOOM!
⊕ The Customer Persona Canvas
⊕ Customer Avatar Questionnaire
⊕ The Transformation Grid
⊕ Setting Social Media Goals
⊕ Facebook Walkthrough
⊕ Instagram Walkthrough
⊕ YouTube Walkthrough
⊕ Which Advertising Platforms Should I Use?
⊕ Session 4 Q&A and Feedback
⊕ Goal Setting, Achieving & Measurement Worksheet
HOW TO VIDEOS
⊕ ICOSA Deep Dive: Ideation
⊕ Agora Walkthrough
⊕ Evaluating Content Performance with Google Analytics
⊕ Session 6 Q&A and Feedback
⊕ The Content Grid
⊕ The Content Marketing Funnel
⊕ ICOSA Deep Dive: Creation
⊕ Video Formulas
⊕ Video Gear
⊕ Blog Process, with Colleen Taylor
⊕ Editing for Consumption, with Russ Henneberry
⊕ Visual Systems, with Alison Matheny
⊕ Video Content Formulas, with Ezra Firestone
⊕ Session 7 Q&A and Feedback
⊕ Template: Blog Post, Email & Social
⊕ Video Gear Order List
⊕ Headline Formulas
⊕ ICOSA Deep Dive: Syndication
⊕ How To Upload A Video To YouTube
⊕ How To Upload A Video To Facebook
⊕ Pinterest Pin Tutorial
⊕ IGTV: Uploading Tutorial
⊕ How To Upload To Instagram Stories
⊕ Session 9 Q&A and Feedback
⊕ ICOSA Deep Dive: Analysis & Re-ICOSA
⊕ Engagement Data in Facebook Creator Studio
⊕ Analyzing Content Performance in Google Analytics
⊕ Looking at Post Data in Agora Pulse and Klaviyo
⊕ Session 11 Q&A and Feedback
I’m the Social Media Director for BOOM! by Cindy Joseph, an ecommerce brand that’s made over $155 million.
But I didn’t go to college for this stuff…
When Ezra Firestone hired me in 2015, I was working at Cracker Barrel — I didn’t know the first thing about digital marketing!
Back then Ezra’s startup was doing $3 million per year and he was convinced that if he was going to scale further, content would be his secret weapon. After a year working customer support, he asked if I wanted to help him. That was 2016.
By 2017, Ezra’s bet had paid off. Our new content attracted hundreds of thousands of new fans, and BOOM! exploded from $3.5 million to $16 million.
We had forged our brand identity. Now, Ezra needed more content to keep these new customers engaged and coming back.
So in 2018, we launched BOOM!’s most ambitious social campaign to date, “The Women of the Pro-Age Revolution” — and it went viral. By 2019 we’d grown to $25 million. We also hired my first social team member (and one of your expert coaches), Marin!
But in 2020, BOOM! broke all the records…
Ezra took all the content my team was posting on social media and started leveraging it in our ads. Using the community we built over the last 5 years, he produced his best paid traffic campaigns ever.
By the end of 2021, BOOM! had soared to $46 million, and roughly 20% of that revenue — $9.2 million — came directly from the social content I manage on a daily basis.
This includes hugely successful campaigns that I spearheaded, such as our Ambassador Program, Ladies’ Night, and creating our very own holiday — Pro-Age Month.
Ezra likes to say I went from “Cracker Barrel to Gucci apparel,” but this isn’t a Cinderella story. Anyone with a passion for learning can become a world-class social media marketer — and of course the right mentor helps a lot.
That’s why I created this program.
In 4 months, I will help you master the skills I use every day as a professional social media manager, so you’ll be ready to drive massive growth for your own business or any brand who hires you.
With ad costs rising, you can’t rely on paid traffic as your only source of revenue. Organic social ensures you’ll always have an engaged audience who are ready to buy, no matter what else is happening in the marketing landscape.
Whether you’re new to social or a you’re seasoned pro, you’ll leave TMSMM with a complete skillset that can help you land any job you want and shoot straight to the top of any marketing department.
1 extra seat in Train My Social Media Manager ($2,997 value)
Access to Smart Social ($1,497 value)
Access to Ambassador Blueprint ($397 value)
Access to Community Monetization Blueprint ($397 value)
3-month membership to Zipify Pages ($291 value)
Class size is limited to ensure all my students get the personal attention they need to succeed, so if you want to join the mentorship, join the waitlist to be notified when enrollment opens.
At Smart Marketer, we stand by our products and our customers. That’s why Train My Social Media Manager is backed by a 30-day satisfaction guarantee. If you’re not satisfied with the training in any way in the first 30 days, we’ll offer you a 100% refund on your purchase. It’s as easy as that.
The kickoff call for the course is Tuesday, June 21st and highly encouraged. The 1st class of Train My Social Media Manager begins Thursday, June 23, 2022. Strategy trainings are held Thursdays and Feedback calls are Tuesdays.
Ezra met Laura through a friend while she was working at Cracker Barrel. Even though she had no experience in digital, in a few short years she transformed from a member of the support team into Ezra’s Social Media Director. She turned BOOM!’s $250K/year marketing department into a $7.5MM/year marketing machine (that’s 20x growth!) while honing, refining, and developing the I.C.O.S.A. Framework.
Laura not only runs BOOM!’s 4-person social department, she also speaks on stages across the country as an empassioned marketing educator. Now, she’s taking her knowledge and experience and using it to teach social media managers of all experience levels how to grow digital brands with her proven methods.
Laura has been an instructor with Smart Marketer since 2018, also co-teaching Smart Email Marketing, Train My Email Marketing Specialist, and the Ambassador Blueprint.
We offer a 30-day satisfaction guarantee – if you’re not satisfied with the training in any way in the first 30 days, we’ll offer you a 100% refund on your purchase. It’s as easy as that.
The majority of the class is taught live. In general, strategy trainings and how-to videos are pre-recorded while the weekly Feedback Calls and Office Hours are done live; these are your opportunities to get direct input from Laura and your Team Coaches.
You also get access to a private Slack channel where you can get feedback from your instructors and peers on quick, one-off questions regarding deliverables, posts, copy, creative, etc.
Most important: you’ll get tons of hands-on support from experienced social media professionals who currently run social posts and organize departments across different industries.
We can’t make any promises about outcome. However, we’ve leveraged these same strategies to grow our 3 brands dramatically across a wide variety of industries, and we’ve taught many students to do the same.
If you feel like your business growth has plateaued, this course can help you get unstuck. For so many businesses, social media is the missing piece because the content it produces drives growth in every other channel. This course will give you a roadmap to create content to engage your audience and start building loyal fans on the social media platforms you choose. Then, we’ll show you how to amplify this content to turn those fans into customers.
In this course, we teach everything you need in terms of the way to ideate, come up with good concepts, how to get them created, how to share them, and then how to translate that into money for the business. As long as the person knows how to use basic email software and social sites (or can teach themselves how to use them), they’ll do just fine.
Our courses are unique in that our style of teaching is not “Here’s how to post to Facebook…” or “Here’s how to create an organizational silo.” This is unhelpful in your business, especially if you are running a leaner team. You need someone that can widen the number of processes they take ownership of.
You want someone that can actually create the content, take it to the social media platform, and then help you turn it into something that drives the finances/return to your business. We teach how to create the material that goes to the social media platform and teach you how to take that and monetize it for your business.
It is more of a full-scale person. They are going to learn how to be a Social Media Manager but, more than that, they are going to learn how to be a Key Driver of Business Growth.
Students need to be willing to commit $10/day toward content amplification, so $300/month to see results.
This course is a 14-module program and there are 14 weeks worth of training. The idea is that this is about a 6-hour commitment each week, roughly 3 hours watching training and 3 hours implementing.
While we never promise lifetime access (who knows what that even means in the modern internet landscape), we guarantee access to the materials for at least 2 full years after the course ends. We actually organize our content library so students from past classes can access the newest videos. So in practice, you’ll be able to watch these for many years to come!
Yes! Because the classes are recorded, you can easily keep up with classes despite not being able to attend live. And with the Slack Group, you’ll still be in the loop and able to get support and feedback on your questions.
This course is a 13-module program and there are 14 weeks worth of training. The Slack Group will remain active during the duration of the program and will be archived at the end. At that time, you will be able to access the group but won’t be able to make additional posts.
We call this course a “Mentorship” because it is live and very hands-on. This comes from 3 big elements: 1) The weekly Feedback Calls, 2) The weekly Office Hours, and 3) The private Slack Group, which gives you a chance to meet and interact with other students in addition to Laura and your coaches (this is a great way to get peer feedback and find connections that can help you grow your business).
If you wish to just purchase the videos for this class, we invite you to check our training called Smart Social. This training contains the recorded videos from our most recent semester of Train My Social Media Manager.
Your purchase of a Train My Social Media Manager includes licenses for 2 seats in the Mentorship. Once you get access to the course Members’ Area, you can add another person and email address. This person gets access to everything, including the strategy sessions, how-to videos, Feedback Calls, Office Hours, and private Slack Group. Contact our support at Help@SmartMarketer.com if you need assistance.
Not at this time.
If you purchased Smart Social in the past, you get access to this program (including future updates) at a $1000 discount for only $1997. Reach out to Support@SmartMarketer.com for more details!
While both courses cover the same general content, Train My Social Media Manager provides what is often the missing piece between success and failure: direct support. In the Train My Social Media Manager mentorship, you’ll get access to Laura and your Team Coaches via Feedback Calls, Office Hours and a private Slack Group where you can ask questions and get direct feedback on your assets, strategy, and more.
Once this round of Train My Social Media Manager (TMSMM) ends, the updated content will replace the current content inside Smart Social. TMSMM students get access to updates from future mentorship cohorts as well.