Class Starts Thursday, June 23rd
2-FOR-1 Mentorships For Holiday Sale

Join Laura Palladino in Smart Marketer's live, hands-on mentorship and you'll learn how to...

Use engaging social content to build a loyal fanbase and turn your business into a brand.

This 13-week course gives you a step-by-step process for planning, producing & monetizing content that grows your audience and generates sales.

Over 30,000 business owners, digital marketers & students worldwide trust Smart Marketer.


I've been in social media myself for about 5 years already, so I thought it'd just be good to get a refresher. We definitely didn't expect to get as much information as we did from this course, from going through our avatars to actual content creation and obviously finding our content pillars. Our whole strategy has done a 180 in such a good way.
The Door Buddy

Ready to unlock the next level of scale?

Social is the key.

You might be wondering, “Is social media still relevant to a modern digital brand?”

Social isn’t just relevant; it’s probably the most important part of a sustainable marketing strategy, and it’s usually the missing piece of the puzzle for brands that have plateaued and want to reach the next stage of growth.

A solid social strategy will help you:

Make social platforms your friends

Did you know social sites don't like you taking users off their platforms? That's why they make it so hard to scale those ad-to-offer campaigns you run to cold traffic. So instead, use our Engage & Filter Method to segment your fans with content (which social sites love) then monetize them with offers. That's how we dropped our CPA by 50% and got millions of free impressions.

Rise above the competition

The more crowded the marketplace gets, the harder it becomes to offer a product or service that's truly unique. Most competitors can match you on price, shipping and features, but if you use content to establish your authority in the marketplace and build a community of loyal fans — like BOOM!'s 431k social followers and 700,000-person email list — that's something no one can copy.

Win the privacy war

New privacy rules changed everything for digital brands. With the decline in 3rd-party data, to continue reaching your audience you must build relationships. If you expect people to give you their emails and phone numbers and follow you on social (making you less reliant on pesky algorithms) then you need to deliver value, and the way to do that is with content. Our content strategy was the key to growing from $2–$40 million in just 5 years.

Use social to supercharge your ads, emails & other marketing channels.

Social is just as important as advertising and email marketing because it helps power these other channels. Here's how.


Your ads and emails rely on a stream of fresh content, and a good social strategy produces that for you. 

Not only did BOOM!’s social generate $3 million in directly attributable sales, it also provided the content for our most profitable ad and email campaigns – worth another $6 million!


With ad costs up, it can be expensive to buy email addresses, phone numbers, and (most of all) sales.

But you know what’s cheap? Amplifying content.

Social is an inexpensive way to grow your email list, SMS list, retargeting list and social followers.

Then, when you monetize your audience you generate much higher profit because you’re marketing to a larger, warmer audience.

This is exactly what we did in our recent product launch:

Fueled By Social Content, BOOM!'s Big Product Launch Sells Out in Just 16 Hours

We recently launched a new product called Boomstick Rose Nude that sold out of 13,578 units in just 18 hours.

The best part? By using a social-first strategy, we didn’t have to spend an arm and a leg on advertising to do it.

Even though ad costs are sky high and privacy rules are making it difficult to reach people…

With social we can run hugely profitable launches that monetize our audience and inject a ton of revenue into the brand.

During this launch, our social strategy helped us:

Find out exactly what product our customers wanted

Get our audience excited to buy by pre-framing the sale with content

Decrease the cost of leads and sales and increase profitability

Here's the framework we added to our social strategy to generate $7.5 million worth of sales & visibility in just 12 months.

Last year, we used the ICOSA Framework to generate $2.4 million in direct sales from social media.

But by leveraging this social content throughout our marketing, we brought in over $7.5 million in total revenue across the business — not bad for a 5-person team!

ICOSA is a simple, 5-step process that turns scattered social posts into a high-impact content machine. And with each ICOSA cycle, you learn how to win more fans and drive more engagement in your next round of content creation.

But the value of this framework doesn’t end with social media — this repeatable process can drive growth in every department of your business.

Because not only do these campaigns produce measurable dollars for our brand, they also produce the content that we use in all of our top-performing ads and emails, as well as on our sales pages and throughout our website.

Now, we want to teach you (or your employee) how to master this framework so you can build a social team that drives substantial growth for your business.

All YOU need to do is commit to learning and implementing the material in Smart Marketer’s live mentorship program.

A 13-week mentorship program that teaches anyone how to run social media marketing at a high level.

TMSMM combines 13 weeks of in-depth strategy sessions and live feedback calls, a resource library of “how-to” worksheets and fill-in-the-blank templates, and a team of expert coaches to give you individual feedback whenever you need it. 

There’s never been a better course to learn the complete skillset of a professional social media manager.

How This Mentorship Will Help You Succeed

Your Mentor

Laura Palladino is an educator at Smart Marketer and the Social Media Director of a $42 million-per-year brand. You're in great hands!

Expert Coaches

To give you more individual attention and guidance, we added a team of pro social media marketers to answer your questions and give you feedback.

3-month Curriculum

Expect 6 hours of training and out-of-class implementation sessions each week, including hands-on instruction, one-on-one coaching and weekly action items to hold you accountable and help you reach your goals.

How-to Videos

Detailed implementation tutorials to help you create, launch and manage high-performing social media campaigns.

Resource Library

Fill-in-the blank worksheets, templates and calendars to guide you through every module and milestone. These are the same resources Laura uses on a daily basis.

Weekly Office Hours

Laura and the TMSMM Coaches answer your questions LIVE so you have everything you need before starting your assignments.

Private Slack Group

Get support from your peers, and reach out to our TMSMM Coaches anytime you have a question.

Weekly Feedback Calls

Your Coaches personally review your work (social campaigns, account setup, etc.) to help accelerate your progress.

PLUS Lifetime Membership

As a member of the TMSMM Mentorship, your team gets lifetime access to recordings of every future semester along with new course updates, worksheets & bonus trainings ($1,497 value).


There wasn't really a strategy behind what I was doing, and as a result I was probably putting much more time on the things that really didn't matter or didn't move the needle. Whereas now, I know I've got a plan of attack... I actually have a social media plan that is for fulfilling business goals, which is huge... I'm now spending time doing what i know is making a difference to our business.

Course Curriculum

Over 13 weeks you will learn how to implement my 5-step I.C.O.S.A. Social Framework for growing any brand with social media — whether you’re an 8-figure brand or building a team from scratch.

Each session mixes strategy, implementation and feedback to give you a clear path to success on your social media journey.


How to Think Like a Social Media Manager

Welcome to Train My Social Media Manager
How to Think Like a Social Media Manager
SaaS I.C.O.S.A. Walkthrough (Zipify Apps)
Ecommerce I.C.O.S.A. Walkthrough (BOOM!)
Info Product I.C.O.S.A. Walkthrough (Smart Marketer)
Session 1 Q&A and Feedback

Forging Your Brand Identity

Forging Your Brand Identity, with Ezra Firestone
Session 2 Q&A and Feedback
Brand Identity Worksheet


Finding Your Customer Avatar

Why Customer Avatars Are Key for Social
How Do I Find My Avatar?
Getting Into the Mind of Your Avatar
Transformation Grid
Session 3 Q&A and Feedback
Customer Persona Example from BOOM!
The Customer Persona Canvas
Customer Avatar Questionnaire
The Transformation Grid


Setting Social Media Goals

Setting Social Media Goals
Facebook Walkthrough
Instagram Walkthrough
YouTube Walkthrough
Which Advertising Platforms Should I Use?
Session 4 Q&A and Feedback
Goal Setting, Achieving & Measurement Worksheet


Content Strategy & The I.C.O.S.A. System

⊕ Content Strategy & The I.C.O.S.A. System
⊕ Session 5 Q&A and Feedback


Content Ideation

ICOSA Deep Dive: Ideation
Agora Walkthrough
Evaluating Content Performance with Google Analytics
Session 6 Q&A and Feedback
The Content Grid
The Content Marketing Funnel


Content Creation

ICOSA Deep Dive: Creation
Video Formulas
Video Gear 
Blog Process, with Colleen Taylor 
Editing for Consumption, with Russ Henneberry
Visual Systems, with Alison Matheny
Video Content Formulas, with Ezra Firestone
Session 7 Q&A and Feedback
Template: Blog Post, Email & Social
Video Gear Order List
Headline Formulas


Content Optimization

ICOSA Deep Dive: Optimization
IGTV: Resizing
Creating Quote Images
IGTV: Converting Horizontal Video to Vertical
Session 8 Q&A and Feedback


Content Syndication

ICOSA Deep Dive: Syndication
How To Upload A Video To YouTube
How To Upload A Video To Facebook
Pinterest Pin Tutorial
IGTV: Uploading Tutorial
How To Upload To Instagram Stories
Session 9 Q&A and Feedback


Content Amplification

ICOSA Deep Dive: Amplification
Amplifying a Blog Post Via Email
Session 10 Q&A and Feedback


Content Data & Analysis

ICOSA Deep Dive: Analysis & Re-ICOSA
Engagement Data in Facebook Creator Studio
Analyzing Content Performance in Google Analytics
Looking at Post Data in Agora Pulse and Klaviyo
Session 11 Q&A and Feedback


Customer Communication & Feedback

Handling Customer Feedback / Protecting Your Brand’s Reputation
Session 12 Q&A and Feedback
Responding on Social: Macro Examples





(Bonus) Social Giveaways

Session 13 Q&A and Feedback

Meet Your Mentor

Hi, I’m Laura!

I’m the Social Media Director for BOOM! by Cindy Joseph, an ecommerce brand that’s made over $155 million

But I didn’t go to college for this stuff… 

When Ezra Firestone hired me in 2015, I was working at Cracker Barrel — I didn’t know the first thing about digital marketing!

Back then Ezra’s startup was doing $3 million per year and he was convinced that if he was going to scale further, content would be his secret weapon. After a year working customer support, he asked if I wanted to help him. That was 2016.

By 2017, Ezra’s bet had paid off. Our new content attracted hundreds of thousands of new fans, and BOOM! exploded from $3.5 million to $16 million. 

We had forged our brand identity. Now, Ezra needed more content to keep these new customers engaged and coming back. 

So in 2018, we launched BOOM!’s most ambitious social campaign to date, “The Women of the Pro-Age Revolution” — and it went viral. By 2019 we’d grown to $25 million. We also hired my first social team member (and one of your expert coaches), Marin!

But in 2020, BOOM! broke all the records…

Ezra took all the content my team was posting on social media and started leveraging it in our ads. Using the community we built over the last 5 years, he produced his best paid traffic campaigns ever.

By the end of 2021, BOOM! had soared to $46 million, and roughly 20% of that revenue — $9.2 million — came directly from the social content I manage on a daily basis.

This includes hugely successful campaigns that I spearheaded, such as our Ambassador Program, Ladies’ Night, and creating our very own holiday — Pro-Age Month.

Ezra likes to say I went from “Cracker Barrel to Gucci apparel,” but this isn’t a Cinderella story. Anyone with a passion for learning can become a world-class social media marketer — and of course the right mentor helps a lot.

That’s why I created this program. 

In 4 months, I will help you master the skills I use every day as a professional social media manager, so you’ll be ready to drive massive growth for your own business or any brand who hires you.

Meet Your Coaches

Ezra Firestone

Ecommerce Expert

Ezra is considered one of the top authorities in ecommerce, and built a $20 million/year physical products brand from the ground up. Through Smart Marketer he offers digital trainings for do-it-yourself business owners, and through Zipify Apps, he creates software to help Shopify sellers generate more revenue.

Jo Murphy

Content Creator

Jo is a digital marketer and content creator whose clients average 20–30K followers on social. Her coaching specialties include copywriting, online community management and ecommerce.

John Grimshaw

Data Expert

Chief Marketing Officer at Smart Marketer, John is in charge of content strategy and new product development. He’ll help you turn data into decisions that grow your brand.

Russ Henneberry

Content Expert

Russ is the founder of Modern Publisher, theCLIKK, and Digital Marketer. He’s an expert content creator who’s trained thousands of professional marketers through his courses and coaching.

Marin George

Social Media Manager

Marin is a Social Media Manager at BOOM! by Cindy Joseph. She’s worked side by side with Laura for the last 4 years to help BOOM! reach 350,000 Facebook fans and build its 700,000-person email list.

Smart Marketer Team

While you will mainly be interacting with your 7 expert coaches, remember that you have an entire team of digital professionals behind you. We'll make sure you get everything you need to succeed with this mentorship.

Enroll Now to Get

$5,579 in Special Bonuses


1 Extra Mentorship Seat
$2,997 VALUE
To make sure you're able to implement the ICOSA Framework in your business, we're giving you 2 seats in mentorship for the price of one.

That way, a member of your team can also attend the training sessions and feedback calls. They can also interact with Laura, the coaches, and your fellow students in the Facebook group.

✔ 2 Mentorship Seats for the Price of One

✔ Full Access to Trainings Sessions and Q&A Feedback Calls

✔ Access to Laura, Coaches and Fellow Students in Private Facebook Group


Smart Social
$1,497 VALUE
Get lifetime* access to the on-demand version of Train My Social Media Manager.

After you finish your live mentorship, we are going to turn TMSMM into a fully edited and streamable version of the training. This will be an incredibly valuable resource anytime you need a refresher on what you've learned, or when want to put a new team member through the content.

✔ Lifetime Access*

✔ All 13 Weeks of TMSMM Content Edited into Consumable Modules with Bite-sized Videos

✔ Updated Regularly with New Videos Revealing our Latest Campaigns, Tools and Marketing Tactics


Ambassador Blueprint
$397 VALUE
Copy our most successful social campaign ever.

BOOM!'s Ambassador Program has been the driving force of our content marketing strategy as we've scaled. It now generates over 80% of our new customers, more than $10 million in revenue in 2020.

✔ Give ambassadors creative guidelines to help them produce the best images & videos

✔ Leverage their content organically (via blog posts, emails & social)

Bonus Templates & Resources: Our Best Ad Copy Templates; Legal Contracts; Pitch Deck for New Prospects, Brand Ambassador Application Form; Swag Box Contents & Design; And More!


Community Monetization Blueprint
$397 VALUE
Turn your community into a significant sales channel.

In this 4-module course, you will learn how to get more engagement from your audience so you can boost their lifetime value while generating valuable marketing assets for your brand.

✔ Pinpoint areas of opportunity by auditing your community to find out what's working and what's not.

✔ Copy our social post templates that generate responses you can use in your ad copy, on your website, and throughout your marketing

✔ Monetize your audience during your holiday sales, product launches and other promotions (this makes your ad spend more profitable, too!).


Zipify Pages: 3-month Membership
$291 VALUE
Get Ezra Firestone’s amazing Shopify landing page and sales funnel builder!

To help you launch social campaigns quickly and easily, we're giving you a page builder loaded with all of the templates you'll need to host a variety of different content types.

✔ Get all of our best social templates, including pages for blog posts, long-form articles, social giveaway contests, product launches & more.

✔ Easily build pages from scratch with our drag-and-drop builder.

✔ Enjoy all of Zipify Pages’ premium features like split testing, Shopify blog integration & a full data dashboard.

(Already a Zipify Pages member? We’ll add 3 months to your membership!)

Who Should Join This Mentorship?

Business Owners

With ad costs rising, you can’t rely on paid traffic as your only source of revenue. Organic social ensures you’ll always have an engaged audience who are ready to buy, no matter what else is happening in the marketing landscape.

All Business Types

The I.C.O.S.A. Social Framework works for ecommerce, info products, SaaS, agencies — you name it.

All Team Sizes

Whether you're a do-it-yourself business owner or you have a social media manager (like me), this is the most efficient system for leveraging content to drive growth.

All Budgets

Over the years, we've used this system to run campaigns at all levels of production value — from recording content on an iPhone to staging $100,000 photoshoots.

Social Media Professionals

Whether you’re new to social or a you’re seasoned pro, you’ll leave TMSMM with a complete skillset that can help you land any job you want and shoot straight to the top of any marketing department.

Drive Real Growth

You won't just learn how to produce content and get engagement. You will learn how social fits into a brand's larger marketing strategy so your work has a direct (and significant) impact on revenue.

Get Buy-in From Your Business Owner

Struggling to convince leadership that social is worth investing in? When you show them how it can impact growth, you can get the green light to turn social into the high-impact machine it can be for any brand.

Earn a Seat At The Table

Gone are the days of the social department playing second fiddle to ads and email. Once you're equipped to build and execute strategies that grow the business, you can earn yourself a seat at the table of marketing leaders.


The TMSMM course has really helped me clarify my social media strategy. It's allowed me to get focused, and be able to distill what've learned into an actionable strategy... It's saved me loads of time... I'm getting much more visibility for my business. I'm seeing increased traffic and increased engagement, which ultimately means more sales.

Join Now

Join The Waitlist

Hands-on Mentorship with Laura Palladino

13-weeks of in-depth training sessions and Feedback Calls

5-step ICOSA Framework for planning, launching, and monetizing social media campaigns

Expert coaches to answer your questions and help you work through any blocks

37 How-to implementation tutorials

Robust resource library of step-by-step worksheets and fill-in-the-blank templates to guide you through every module

13+ Feedback sessions to go deeper on each lesson & get weekly help to accelerate your progress

Private TMSMM Slack group for networking with fellow students, building friendships and pushing each other to succeed.

1 extra seat in Train My Social Media Manager ($2,997 value)
Access to Smart Social ($1,497 value)
Access to Ambassador Blueprint ($397 value)
Access to Community Monetization Blueprint ($397 value)
3-month membership to Zipify Pages ($291 value)

Join The Waitlist

Class size is limited to ensure all my students get the personal attention they need to succeed, so if you want to join the mentorship, join the waitlist to be notified when enrollment opens.

1 Payment of $2,997
3 Payments of $1,147
2023 Holiday Deal

2-for-1 Mentorship Bundle

Grab our BEST offer ever now until December 26

Join Train My Social Media Manager and get Train My Traffic Person or Train My Email Specialist absolutely free!

Regular Price $5,994
NOW $2,997 (50% Off!)

Over 30,000 business owners, digital marketers & students worldwide trust Smart Marketer.

Our risk-free guarantee

At Smart Marketer, we stand by our products and our customers. That’s why Train My Social Media Manager is backed by a 30-day satisfaction guarantee. If you’re not satisfied with the training in any way in the first 30 days, we’ll offer you a 100% refund on your purchase. It’s as easy as that.

Frequently Asked Questions

Ezra met Laura through a friend while she was working at Cracker Barrel. Even though she had no experience in digital, in a few short years she transformed from a member of the support team into Ezra’s Social Media Director. She turned BOOM!’s $250K/year marketing department into a $7.5MM/year marketing machine (that’s 20x growth!) while honing, refining, and developing the I.C.O.S.A. Framework.

Laura not only runs BOOM!’s 4-person social department, she also speaks on stages across the country as an empassioned marketing educator. Now, she’s taking her knowledge and experience and using it to teach social media managers of all experience levels how to grow digital brands with her proven methods. 

Laura has been an instructor with Smart Marketer since 2018, also co-teaching Smart Email Marketing, Train My Email Marketing Specialist, and the Ambassador Blueprint.

We offer a 30-day satisfaction guarantee – if you’re not satisfied with the training in any way in the first 30 days, we’ll offer you a 100% refund on your purchase. It’s as easy as that.

The majority of the class is taught live. In general, strategy trainings and how-to videos are pre-recorded while the weekly Feedback Calls and Office Hours are done live; these are your opportunities to get direct input from Laura and your Team Coaches. 

You also get access to a private Slack channel where you can get feedback from your instructors and peers on quick, one-off questions regarding deliverables, posts, copy, creative, etc.

Most important: you’ll get tons of hands-on support from experienced social media professionals who currently run social posts and organize departments across different industries.

We can’t make any promises about outcome. However, we’ve leveraged these same strategies to grow our 3 brands dramatically across a wide variety of industries, and we’ve taught many students to do the same.

If you feel like your business growth has plateaued, this course can help you get unstuck. For so many businesses, social media is the missing piece because the content it produces drives growth in every other channel. This course will give you a roadmap to create content to engage your audience and start building loyal fans on the social media platforms you choose. Then, we’ll show you how to amplify this content to turn those fans into customers.

In this course, we teach everything you need in terms of the way to ideate, come up with good concepts, how to get them created, how to share them, and then how to translate that into money for the business. As long as the person knows how to use basic email software and social sites (or can teach themselves how to use them), they’ll do just fine.

Our courses are unique in that our style of teaching is not “Here’s how to post to Facebook…” or “Here’s how to create an organizational silo.” This is unhelpful in your business, especially if you are running a leaner team. You need someone that can widen the number of processes they take ownership of.

You want someone that can actually create the content, take it to the social media platform, and then help you turn it into something that drives the finances/return to your business. We teach how to create the material that goes to the social media platform and teach you how to take that and monetize it for your business.

It is more of a full-scale person. They are going to learn how to be a Social Media Manager but, more than that, they are going to learn how to be a Key Driver of Business Growth.

Students need to be willing to commit $10/day toward content amplification, so $300/month to see results.

This course is a 14-module program and there are 14 weeks worth of training. The idea is that this is about a 6-hour commitment each week, roughly 3 hours watching training and 3 hours implementing.

While we never promise lifetime access (who knows what that even means in the modern internet landscape), we guarantee access to the materials for at least 2 full years after the course ends. We actually organize our content library so students from past classes can access the newest videos. So in practice, you’ll be able to watch these for many years to come!

Yes! Because the classes are recorded, you can easily keep up with classes despite not being able to attend live. And with the Slack Group, you’ll still be in the loop and able to get support and feedback on your questions.

This course is a 13-module program and there are 14 weeks worth of training. The Slack Group will remain active during the duration of the program and will be archived at the end. At that time, you will be able to access the group but won’t be able to make additional posts.

We call this course a “Mentorship” because it is live and very hands-on. This comes from 3 big elements: 1) The weekly Feedback Calls, 2) The weekly Office Hours, and 3) The private Slack Group, which gives you a chance to meet and interact with other students in addition to Laura and your coaches (this is a great way to get peer feedback and find connections that can help you grow your business).

If you wish to just purchase the videos for this class, we invite you to check our training called Smart Social. This training contains the recorded videos from our most recent semester of Train My Social Media Manager.

Your purchase of a Train My Social Media Manager includes licenses for 2 seats in the Mentorship. Once you get access to the course Members’ Area, you can add another person and email address. This person gets access to everything, including the strategy sessions, how-to videos, Feedback Calls, Office Hours, and private Slack Group. Contact our support at if you need assistance.

Not at this time.

If you purchased Smart Social in the past, you get access to this program (including future updates) at a $1000 discount for only $1997. Reach out to for more details!

While both courses cover the same general content, Train My Social Media Manager provides what is often the missing piece between success and failure: direct support. In the Train My Social Media Manager mentorship, you’ll get access to Laura and your Team Coaches via Feedback Calls, Office Hours and a private Slack Group where you can ask questions and get direct feedback on your assets, strategy, and more.

Once this round of Train My Social Media Manager (TMSMM) ends, the updated content will replace the current content inside Smart Social. TMSMM students get access to updates from future mentorship cohorts as well.