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roadblocks keeping you from scaling your business?

Learn how to manage & scale operations across every department of your business.

In this training with the Smart Marketer leadership team, you will learn the same C-level strategies we used to hire, train and manage 150 employees & generate $185 million in revenue.

Over 30,000 business owners, digital marketers & students worldwide trust Smart Marketer.

Interviews, trainings & strategy sessions

With the Smart Marketer leadership team

6 modules with 32 on-demand videos

That you can watch at your own pace.

Project Charter and other C-level resources

To use on a daily basis to manage & scale operations.


I would definitely recommend [this course] to other business owners that want to get a handle on being able to control all the moving parts without having to do it all themselves.

Avoid the growing pains of scaling a business: add systems that support (and accelerate) growth.

Hey, I’m Ezra!

In the last 6 years, I’ve generated $185 million in revenue across 3 brands while running a team of over 150 employees.

But I didn’t start out that way. I started the same way you probably did — as a solopreneur.

I built my business out of a tiny NYC apartment where I performed every role in the company, from marketing to support to fulfillment.

But as the company grew and my team grew, I experienced some serious growing pains that held me back from reaching 8 figures:

In other words: I knew how to be a smart marketer, but I didn’t know how to be a smart business owner

But all of that changed when I realized that the secret to scale is repetition.

When you can repeat a process with predictable results, then you can scale it — whether it’s managing a product launch or onboarding your next 10 employees.

Scalable business systems can help you:

Avoid burnout.

Burnout is the #1 reason I see entrepreneurs fail. They do too much for too long and it ends up harming yourself and the company. If you want sustainable growth then you need to get good at hiring help, training them into experts and delegating tasks.

Reduce employee turnover & attract top talent.

A chaotic environment doesn't just hurt you; it also stresses out your team, which means you'll struggle to keep employees, attract the right people, and get the A-game out of your top players.

Stop being the bottleneck.

When you're bogged down in daily operations like writing copy or answering support tickets, you aren’t helping your business — you’re slowing it down. By learning how to effectively build teams and delegate tasks you can get more done by doing less yourself.

Protect your business & limit risk.

You can do everything right as a business owner, but all it takes is one financial or legal mistake to ruin your company. When you start scaling toward 8 figures, small mistakes can cost you millions, while small insights can make you millions.

It took me over 15 years of trial and error to figure out how to implement the right systems — but you don’t have to make the same mistakes I did.

That’s why we just launched Smart Business Systems.

I brought in my C-level leadership team — Molly (CEO), John (CMO) and Colleen (COO) — to share their expertise in managing operations through different levels of scale, and in this course, we teach you the proven business strategies we’ve developed over 40 years of combined experience running digital brands of all sizes.

Are you ready to remove the chaos and uncertainty from your business, and start building repeatable systems that you can use to scale to 8 figures and beyond?

Then keep scrolling to preview the course curriculum.


I've been using Smart Marketer's materials to train my team for the last 3 years. Their courses contain the very best information for scaling businesses that I've ever come across. My ONLY regret is that I didn't find them sooner!

Course Curriculum

Over 6 modules and 32 videos, you’ll learn how to scale operations of any size — whether you’re starting as a solopreneur or you already run an 8-figure brand.

Each module mixes strategy sessions, candid interviews & tactical trainings with the Smart Marketer leadership team to give you a full C-level perspective on how we manage our businesses.


Building Your Leadership Team

What Does a Visionary Look Like?
What Does a CEO Look Like?
What Does a COO Look Like?
What Does a CMO Look Like?


Building Out Your Team

From Doer to Delegator
From One to Many: Building Your Team
The Three Types of Hires
Autonomy & Freedom
Onboarding Your Team
Managing Contractors
How to Offboard with Dignity


Managing People

Presence is a Present
Getting Buy-in
Centralizing Your Communication
Having Hard Conversations
Setting Your Meeting Cadence
Building Remote Camaraderie


Managing Marketing

Sell the Transformation
You NEED Marketing
Agency v. Contractor v. Team
Allocating Marketing Efforts
Managing Marketing Projects


Managing The Customer Experience

Business Is About People
Building the Best Damn Product
Support as a Revenue Lever
Centralizing Business Assets
Customer Feedback as a Source of Truth


Managing Scale

It All Comes Back to Constant Communication
Managing Your Money
Managing Your Vision
Setting Up Systems & Projects
Managing Your Projects
Managing Your Metrics

Join Now & Receive This Special Bonus


Project Charter
VALUE: Priceless?

Bonus Details

✔ This crucial document will help you stay organized and increase productivity.

✔ Developed by Colleen Taylor (Ezra's COO) and optimized through thousands of completed projects.

✔ Okay, "priceless" might be a little dramatic... But it's hard to overstate the value of this for any company!


I have learned a lot from [this course]... most importantly how Ezra talks about building teams, investing in them, watering the plant every day, making assets for your big payday.

Meet Your Instructors

We brought in the Smart Marketer leadership team to give you their C-level strategies on how to manage operations through different levels of scale. 

Ezra Firestone

Founder, Smart Marketer

Ezra has been recognized by Shopify and Entrepreneur Magazine as a leading marketing expert and a fresh voice in the entrepreneurial community. He’s founded multiple 7–9-figure brands that have generated over $185 million in revenue while sharing his personal and professional insights through An outspoken proponent of people over profit, he leads a team of 150 employees while traveling the world educating business owners on how to build lifelong brands. 

Molly Pittman

CEO, Smart Marketer

In just 7 years, Molly went from Kentucky bartender to VP of DigitalMarketer to CEO of Smart Marketer. Few people know how to help shape and execute a company’s vision like her. 

As an educator, Molly has also certified thousands of marketers in paid traffic and customer acquisition.

John Grimshaw

CMO, Smart Marketer

As Smart Marketer’s CMO, John helped scale all of our marketing systems, including doubling the revenue of our biggest sales channel — email. 

John is also a lover of data and analytics, and he teaches our newest mentorship program, Train My Email Specialist.

Colleen Taylor

COO, BOOM! By Cindy Joseph

An expert Project Manager, Colleen implemented the systems necessary to 3x Smart Marketer’s productivity in just 12 months, while steadfastly supporting work-life balance for the entire team. 

She then went on to work at BOOM!, which just crossed $155 million in total revenue.

Steve Passmore

Merchant Support Manager, Zipify

As the head of our amazing Support Team, Steve helps maximize customer satisfaction across all of our channels (something that’s very easy to overlook as you scale).  

Steve also oversees the use of support as a revenue lever for the business.

Join Now

Trainings, interviews & strategy sessions with the Smart Marketer leadership team.

6 modules with 32 on-demand videos you can watch at your own pace.

C-level resources we use on a daily basis to scale and manage operations.


Project Charter (Priceless?)

Yours for $1,997

Regular Price $1,497
NOW $898.20

40% Off Until 12/1

SAVE 33% ON 1 SMART COURSE with code: 33smart

SAVE 40% ON 2+ SMART COURSES with code: 40smart

Over 30,000 business owners, digital marketers & students worldwide trust Smart Marketer.


If you're looking to level-up your digital marketing game then you're in the right place. Smart Marketer's strategies have been battle tested and proven with their own 8-figure businesses, so you know they work. Highly recommended.

Our risk-free guarantee

Smart Business Systems comes with a 30-day, money-back guarantee. If for any reason you are not delighted with this course, contact our Support Team and you will be given a full refund… No questions asked!


Yes! SBS is the evolution of our popular Smart Project Management course, but instead of just showing you how to run projects, we’ve expanded it into a comprehensive training on how to manage every department of your business: marketing, HR, support, product, you name it.

SBS costs slightly more than our other Smart Courses because it’s our most advanced course yet, and it’s the only training where we teach the C-level strategies you need to scale every department of your business.