Turn buyers into brand ambassadors who create high-converting content for your ads, emails, social & website

Launch, manage and monetize an Ambassador Program that supplies you with an endless amount of user-generated content (UGC) — one of the most valuable marketing assets.

Over 100,000 business owners, digital marketers & students worldwide trust Smart Marketer.

A–Z Guide

Learn step by step how to run your Ambassador Program, regardless of your business type, experience level or team size.

Ambassador Case Studies

Get a behind-the-scenes look at the Ambassador Program for Ezra's 8-Figure brand, Navage, plus other industry examples.

Proven Resources

Swipe landing pages, email templates, slide decks, and contracts to help jumpstart your ambassador Program.

Supercharge Your Marketing

Leverage your ambassador content across organic and paid media — including ads, email, blog posts, social, and on your website.

Your most powerful marketing assets are hiding right under your nose

What if I told you that you could easily source powerful content that you could use to connect with customers via ads, emails, social and on your website?

And what if I told you that sourcing this content is easy, low-cost and sustainable?

This, my friend, is the beauty of user-generated content (UGC) — i.e., testimonials, product demonstrations, and other images and videos made by real customers.

Here’s why UGC is probably the most valuable kind of marketing asset you can create for your brand.

The numbers don't lie: customers love UGC

UGC plays nice with social algorithms

It supercharges your ads, emails, social & website

Adding UGC to our website significantly increased conversions.

To help you achieve all this for your business, we partnered with the pro Social Media Manager who runs the Ambassador Program for Ezra’s 8-figure brand, Navage.

She’s going to show you every step in the process, including:

Launching Your Program

Use our simple, 6-step process to get your program up and running in as little as 2 weeks.

Managing Your Ambassadors

Use our frameworks to find your best ambassadors and help them produce A+ content.

Leveraging Your UGC

Take your content and turn it into high-impact marketing assets for your paid and organic media.

Course Outline

This Blueprint contains video tutorials, case studies and proven resources that will help you build and launch your Ambassador Program in as little as two weeks!

Module 1

The Goals of an Ambassador Program

Learn how an ambassador program can generate authentic content, drive sales, boost brand awareness, and support product launches while leveraging social proof across all channels.

Videos

⊕ Why Start an Ambassador Program?
⊕ A Consistent Stream of Authentic Social Proof Content
⊕ Content That Drives Sales and Conversions Across All Channels
⊕ Boosting Brand Awareness Through Ambassador Content
⊕ Launching New Products Through Your Ambassadors

Module 2

Building Out Your Ambassador Program

Build a successful ambassador program by following our six-step process to create essential assets, establish email flows, set up communications, determine benefits, build your ambassador box, and finalize contracts.

VIDEOS

⊕ Step 1: Creating Page Assets
Examples & Inspiration: Page Assets
⊕ Step 2: Assembling Your Email Flows
Examples & Inspiration: Email Flows
⊕ Step 3: Setting Up Ambassador Comms
Examples & Inspiration: Building & Adding Your List in Klaviyo
⊕ Step 4: Determine Ambassador Benefits
Examples & Inspiration Ambassador Boxes
⊕ Step 5: Designing Your Ambassador Resources
Examples & Inspiration: Ambassador Slide Deck & Tip Sheet
⊕ Step 6: Writing Your Ambassador Contract

Module 3

Finding Your Ambassadors

Discover how to source ambassadors through bulk outreach and social channels, while establishing effective application and approval processes to build a strong and engaged program.

VIDEOS

⊕ Bulk Sourcing Ambassadors
⊕ Sourcing Ambassadors Through Social Channels
⊕ Establishing Your Ambassador Application Process
⊕ Establishing Your Ambassador Approval Process

Module 4

Managing Your Ambassadors

Master the art of managing your ambassadors by organizing them effectively, maintaining clear communication, tracking deliverables, and using tools like Trello to streamline the entire process.

VIDEOS

⊕ Organizing Your Ambassadors
⊕ Using Trello for Managing Your Ambassadors
⊕ Communicating with Your Ambassadors
⊕ Ambassador Deliverables
⊕ Organizing Ambassador Deliverables

Module 5

Repurposing & Syndicating Your Ambassador Content

Unlock the full potential of your ambassador content by learning how to repurpose it across blogs, emails, social posts, and ads, while leveraging tools like CapCut, Canva, and OpusAI to create high-performing campaigns.

videos

⊕ Repurposing Ambassador Content
⊕ Editing Content Using CapCut
⊕ Editing Content Using Canva
⊕ Editing Content Using OpusAI
⊕ Turning Your Ambassador Content into a Blog Post
⊕ Turning Your Ambassador Blog Post into a Campaign Email
⊕ Turning Your Ambassador Content into a Social Post
⊕ Using Your Ambassador Content to Run Meta Ads
⊕ “Ambassadors See Themselves as Part of Your Team”

MEET YOUR INSTRUCTOR

The Social Media Manager behind Ezra's 8-figure brand

Adriana Shelar

With over half a decade of experience in social media marketing, Adriana has worked with multiple ecommerce brands, ranging from creating engagement social media content across multiple platforms, to building sales-driving ambassador programs, to high-level social media marketing strategy.

She is passionate about helping small businesses achieve their goals through strategic content creation and community building. Her goal with this course is to teach others how to empower the most passionate voices in their customer community to build lasting relationships and drive sales.

“Adriana’s expertise in building ambassador programs and managing social media strategy has been transformative. Her work with Navage is a testament to her ability to connect brands with communities in a way that drives real engagement and results.”

Ezra Firestone
Founder, Smart Marketer

ADRIANA HAS WORKED WITH:

Ezra Firestone
Founder, Smart Marketer

Is this Blueprint right for you?

The Ambassador Blueprint is for anyone who wants to leverage your real customers to create content that resonates with your audience through ads, emails, blog posts, social campaigns, and throughout your sales funnel.

NO EXPERIENCE NECESSARY

Never ran an Ambassador Program before? No problem! We show you how to do it step by step, so you (or a team member) can hit the ground running.

ALL BUSINESS TYPES

Ambassador Programs work for businesses in any market or industry — including ecommerce, info products, SaaS & agencies.

ANY TEAM SIZE

Whether you're a solo-preneur or you have an entire social/content team, this program is easy to start small and scale to whatever size you need.

Achieve Your business goals

Does your brand need cheaper front-end acquisition? Or maybe more repeat purchases? Whatever your goal, we show you how to use UGC to help achieve it.

What's a Blueprint?

Blueprints are our most targeted trainings, designed to be low cost but high impact.

Unlike our Smart Courses, the point isn’t to learn everything there is to know about a single platform (e.g., ambassador content).

Instead, you get step-by-step instructions on how to implement one complete marketing strategy (like launching an Ambassador Program!), along with all the resources and support you need to execute it successfully.

TACTICAL

This Blueprint isn't theory, you'll walk away with a tangible asset to help grow your business.

FOCUSED

You'll be implementing one complete strategy that produces real results.

FAST

Efficiently complete this blueprint with "sprints," — cycles of learning and implementation.

AFFORDABLE

Blueprints are designed to be low cost but high impact.

Learn how to launch, manage and optimize your Ambassador Program

Mine your community for your best brand ambassadors

Onboard ambassadors quickly and easily

Help your ambassadors produce high-quality UGC with our "Creative Guidelines" template

Use your UGC to superchange your ads, emails, social and website

Manage this project so it runs like clockwork (no matter your team size)

Swipe our templates – including our Trello Management board, legal contracts, Zipify Ambassador page template, application forms, and more.

$397

Regular Price $397

Now $197

Until January 7

Our risk-free guarantee

All Smart Marketer courses come with a 30-day, money-back guarantee.

If for any reason you are not delighted with our products, simply contact our Support Team and you will be given a full refund… No questions asked!

Turn buyers into brand ambassadors who create high-converting content for your ads, emails, social & website

Launch, manage and monetize an Ambassador Program that supplies you with an endless amount of user-generated content (UGC) — one of the most valuable marketing assets.

Your most powerful marketing assets are hiding right under your nose

The numbers don't lie: customers love UGC

UGC plays nice with social algorithms

It supercharges your ads, emails, social & website

She’s going to show you every step in the process, including:

Launching Your Program

Managing Your Ambassadors

Leveraging Your UGC