Unlock the world’s largest traffic source with Google ads

Google has 2x the reach of Facebook & Instagram combined, reaching 97% of the entire Internet. So no matter who your ideal customers are or where they spend their time, you can find more of them on Google than anywhere else. Once you learn how to become a full-stack marketer, you can grow any brand using an omni-channel approach that leverages all 4 major ad platforms for maximum visibility and scale.

You don’t need to choose between Google or Meta — in fact, you really shouldn’t. They each have their own strengths, and while Facebook and Instagram are great for brand awareness, Google is widely known for its high bottom-of-funnel conversion rate. So even brands that prefer social media advertising can add 10% more ad revenue by leveraging the higher purchase intent of Google Search and Shopping ads.

Did you know that more 18–34 year olds watch YouTube than cable TV? Research shows that 81% of all U.S. adults have used YouTube vs only 69% for Facebook, and after Facebook, YouTube is ranked #2 in global engagement with 2.3 billion  active monthly users. It’s the world’s 2nd largest search engine and the 2nd most visited site on the Internet after Google. Bottom line: no matter what industry you’re in, you can reach greater scale with YouTube and the rest of Google’s channels.

By scaling onto Google and its many traffic channels, you diversify your visibility sources and give yourself a backup revenue stream. So if anything happens to your Facebook ad account, or if your sales take a big hit from the next iOS or algorithm update, you’ll have other revenue channels to rely on while you figure things out. This is like buying secret insurance for your brand, except instead of paying for it, it pays you! Otherwise, you’re always just one misfortune away from going bust.