Can’t afford an expensive ad agency? Get coached by one instead! Learn Facebook, Google and even TikTok ads directly from the professional media buyers who run the Smart Marketer Agency.
Over 30,000 business owners, digital marketers & students worldwide trust Smart Marketer.
13 WEEKS OF COACHING
and live calls with Molly and her team of agency media buyers with $600+ million in cumulative ad spend.
NEW FIXES FOR iOS
TMTP is updated with the most recent information to teach you how to adapt to Apple's latest updates.
AGENCY RESOURCES
that give you the same professional worksheets and templates we use every day with our own clients.
CONNECT WITH YOUR PEERS
and get personal feedback on your campaigns from coaches in our private Slack community.
That’s me! I’m one of the industry’s most sought-after media buyers and educators, and I’m honored to be your mentor for the next 13 weeks.
To give you the most up-to-date and advanced training possible, you’ll learn how to run ads directly from the professional media buyers at the Smart Marketer Agency.
25 sessions and over 40 hours of content, updated to tackle iOS 14.5 and the latest changes to the traffic landscape.
To hold you accountable and help you reach your goals.
Detailed implementation tutorials to help you set up, launch and manage your campaigns.
Step-by-step worksheets and templates to guide you through every module (the same resources our media buyers use with our clients on a daily basis).
Each week you’ll work with our team of agency professionals to answer your questions and get feedback on your campaigns to accelerate your progress.
Get support from your peers, and reach out to your TMTP Coaches anytime you have a question.
All media buyers are different; that's why we limit the number of students so we can give you what you need to succeed in this program.
After we make it through the modules, we’ll make sure you’ve got everything you need with 3 extra Q&A sessions to address any final challenges or questions.
Show the world that you're skilled in Meta funnel building, asset creation (copy, creative, etc.), crafting offers & more.
Use your badge to sign new clients, land your dream job, or confirm a team member's skills / completion of the course.
Validate your abilities with a stamp of approval from Smart Marketer and the world's largest digital credential network.
And in Train My Traffic Person we teach you this structure step by step, so you can profit from your ad spend no matter what else is going on in the traffic landscape.
All YOU need to do is commit to learning and implementing the material.
Sessions combine strategy, implementation & feedback to give you a
clear path to success in your media buying journey — yes, even after the iOS updates!
Each week includes a streamable training plus a live Q&A with your Coaches.
LIVE STRATEGY SESSIONS
⊕ How to Think Like a Media Buyer
⊕ Planning Your Traffic System
⊕ Look Inside an Ecommerce Traffic System
⊕ Look Inside a Non-Ecommerce Traffic System
⊕ Look Inside a Local Traffic System
⊕ Defining Your Business Objective
⊕ Resource Roundup
RESOURCES
⊕ Traffic System Planning Sheet
LIVE STRATEGY SESSIONS
⊕ The Offer Formula: Part 1
⊕ The Offer Formula: Part 2
⊕ How to Build a High Converting Lead Magnet: Part 1
⊕ How to Build a High Converting Lead Magnet: Part 2
⊕ Funnel Map # 1: Lead Magnet to Core Offer
⊕ Funnel Map # 2: Mini Class Funnel
⊕ Funnel Map # 3: Webinar Funnel
⊕ Funnel Map # 4: Lead Magnet to Low Dollar Offer
⊕ Funnel Map # 5: Lead Magnet to Sales Call
⊕ Funnel Map # 6: Free Item / Service to Upsell
⊕ Funnel Map # 7: Butter Chicken
⊕ Funnel Map # 8: Pre-sell Article
⊕ Funnel Map # 9: % Off Store or Product
⊕ Ultimate Product Page: Part 1
⊕ Ultimate Product Page: Part 2
⊕ Mini Site: Part 1
⊕ Mini Site: Part 2
⊕ High Converting E-Commerce Acquisition Funnels: Part 1
⊕ High Converting E-Commerce Acquisition Funnels: Part 2
LIVE STRATEGY SESSIONS
⊕ What You Need to Know About the Who
⊕ Market Centric vs. Product Centric
⊕ How Do I Find My Avatar?
⊕ Getting Into the Mind of Your Avatar
⊕ Sipping on Potions
⊕ Transformation Grid
⊕ Answer These Questions
⊕ Action Steps
RESOURCES
⊕ Customer Avatar Questionnaire
⊕ Customer Persona Canvas
⊕ Transformation Grid
⊕ Hook Questionnaire
LIVE STRATEGY SESSIONS
⊕ Select Your Copy Styles
Ad Multiplier Step 1
⊕ Select Your Creative Styles
Ad Multiplier Step 2
⊕ Action Steps
⊕ BONUS: How to Create Long Form Ad Copy
⊕ BONUS: Copywriting Training w/ Alex Cattoni
LIVE STRATEGY SESSIONS
⊕ My Update to BOOM’s Targeting
⊕ Copy Tips with Molly
⊕ Copy Formulas with Ezra
⊕ High Converting Creatives
⊕ FB Video Ad Formulas with Ezra
⊕ BOOM Creatives with Boris
⊕ Action Items
RESOURCES
⊕ Targeting Research Exercise
LIVE STRATEGY SESSIONS
⊕ Campaign Objective
⊕ How to Set Up a Conversion Campaign
⊕ How to Set up a Traffic Campaign
⊕ How to Set Up ABO Campaign
⊕ How to Set Up a CBO Campaign
⊕ Lifetime vs Daily Budgets
Placements
⊕ Audience Insights
⊕ Dynamic Creative
⊕ How to Find your Post ID
⊕ How to Set Up an Organic Post or Previous Ad as a New Ad
⊕ Look-A-Likes
⊕ Super Look-A Likes
⊕ Advanced Look-A-Likes
⊕ How to Use Ad System Planning Sheets
RESOURCES
⊕ Worksheets
LIVE STRATEGY SESSIONS
⊕ The How & Why of UTM Parameters
⊕ An Introduction to Google Analytics
⊕ [Advanced] Smarter Scale With Customer Value Velocity
⊕ An Introduction To Facebook Events Manager
⊕ [Case Study] Facebook Ads ⊕ Managers Limitations / Analyzing Performance With Google Analytics
⊕ An Introduction To The Campaign Performance Tracking Sheet
⊕ Filling Out The Campaign Performance Tracking Sheet – ⊕ Post iOS15 Tracking Strategies
⊕ [Deep Dive] Setting Up Google Analytics
RESOURCES
⊕ Tracking Sheet
LIVE STRATEGY SESSIONS
⊕ How to Audit a Traffic Campaign (or System)
⊕ Audit of BOOM’s FB Ad Account
⊕ Audit of Smart Marketer’s Recent Launch
⊕ On-Site Optimization & Heat Maps
⊕ Troubleshooting inside BOOM’s FB Ad Account
RESOURCES
⊕ Traffic Plan Worksheet
HOW TO VIDEOS
⊕ CBO Best Practices
⊕ Scaling with CBO
⊕ Scaling with Automated Rules
⊕ Scaling to $100k/day in Ad Spend
HOW TO VIDEOS
⊕ Dynamic Product Ads
HOW TO VIDEOS
⊕ YouTube Retargeting with Tom Breeze
⊕ Google Ads with Mike Rhodes
RESOURCES
⊕ Google Ads Audit Checklist
HOW TO VIDEOS
⊕ Agency & Freelancing with James Schramko
⊕ Demystifying Facebook’s Conversion API with Aaron Bailey
⊕ 8-Step Social Media Plan with Laura Palladino
⊕ Juicing Blog Content with Laura Palladino
⊕ Advertorials with Nehal Kazim
⊕ Acquiring 10,000 Subscribers in 6 Months with Ryan McKenzie
LEARN HOW
⊕ TikTok isn’t just for Gen Z dance vids
⊕ TikTok works for every industry
⊕ TikTok works for high-ticket offers
And becoming a professional media buyer completely changed my life.
When I decided to learn digital marketing, I was a bartender in Kentucky and I didn’t even know what paid traffic was.
Today, I’ve overseen $100 million in ad spend and taught thousands of marketers how to improve their advertising and push their careers forward.
So how did I manage to succeed in a crowded industry that’s constantly evolving??
I got a mentor! Back in 2012 I started working with Ryan Deiss, who showed me the ropes and taught me how to think like a marketer. I spent thousands of hours sharpening my skills and millions of dollars running ad campaigns.
From there, I developed my 9-step traffic system and helped 4x the company on my way to becoming Vice President. (Not bad, huh?!)
But it wasn’t until I started teaching Train My Traffic Person that it finally hit me: while media buying is my craft — and I love it — teaching is my passion.
So in 2020, when Ezra Firestone asked me to be the next CEO of Smart Marketer, I jumped at the chance to make education a larger part of my life.
In the last two years I’ve mentored over 1,200 TMTP students and taught them how to succeed during this chaotic time in digital advertising. Despite new privacy restrictions, supply chain problems and increased seller competition, I’ve helped my students keep winning in this new era of Facebook.
Now, I want to teach you my proven traffic system so you can win as a media buyer in any industry or market.
Need help with a campaign, have a strategy question, or just want to talk shop? Members of the TMTP Mentorship get access to a private Slack Workspace to help you keep in touch with your Coaches and classmates, so you can get answers when you need them.
Want to get a feel for what the community experience is like in Slack?” Here’s a 69 page summary of all the questions asked during the last cohort.
There’s a ton of value in this document, whether you decide to sign up for TMTP or not!
This training is for anyone who wants to learn the art of paid traffic, or sharpen the skills they already have.
2 Mentorship Seats for the Price of One
Full Access to Trainings Sessions and Q&A Feedback Calls
Private Slack Workspace to connect with Molly, Coaches and Fellow Students
Master the Google Display Network with coaching from the Founder of a successful Google ad agency.
Google Search Ads – Strengthen your Facebook ads strategy with Google Search to create powerful retargeting campaigns and increase visibility.
Google Shopping Ads – Build high-ROI Google Shopping funnels and product feeds to generate easy sales for ecommerce brands.
YouTube Video Ads – This bonus includes a 6-hour YouTube Masterclass packed with creative templates and campaign blueprints to unlock YouTube for any business.
Diversify your traffic system and become one of the only full-stack media buyers in the game who can create ad campaigns for Facebook, Instagram, Google and YouTube!
Master Google’s new campaign type with Brett Curry, the Founder of a top Google ad agency.
19 training videos that combine in-depth strategy with detailed tutorials
Leverage machine learning to simplify the process of running Google ads
Copy My Campaigns – Over-the-shoulder videos of Molly building her latest campaigns for 5 of her clients
LIVE feedback call with Molly – Submit your ads, audiences, budget, creative, and anything else you want help with, and Molly will provide you with personal feedback.
“Ad-Sumer Report” – Compiled by our in-house researcher, this 100+ page report is a deep analysis of the month’s top Facebook ads, placements and offers.
Team Traffic Slack Group – This high-level club of media buyers is your go-to place for answers, motivation and inspiration.
Team Traffic Newsletter – Get the scoop on what’s changing in Facebook, Instagram, Google & YouTube — everything that’s affecting your business, all in one place.
Master the Google Display Network with coaching from the Founder of a successful Google ad agency.
Google Search Ads – Strengthen your Facebook ads strategy with Google Search to create powerful retargeting campaigns and increase visibility.
Google Shopping Ads – Build high-ROI Google Shopping funnels and product feeds to generate easy sales for ecommerce brands.
YouTube Video Ads – This bonus includes a 6-hour YouTube Masterclass packed with creative templates and campaign blueprints to unlock YouTube for any business.
Diversify your traffic system and become one of the only full-stack media buyers in the game who can create ad campaigns for Facebook, Instagram, Google and YouTube!
Copy My Campaigns – Over-the-shoulder videos of Molly building her latest campaigns for 5 of her clients
LIVE feedback call with Molly – Submit your ads, audiences, budget, creative, and anything else you want help with, and Molly will provide you with personal feedback.
“Ad-Sumer Report” – Compiled by our in-house researcher, this 100+ page report is a deep analysis of the month’s top Facebook ads, placements and offers.
Team Traffic Slack Group – This high-level club of media buyers is your go-to place for answers, motivation and inspiration.
Team Traffic Newsletter – Get the scoop on what’s changing in Facebook, Instagram, Google & YouTube — everything that’s affecting your business, all in one place.
“As a small biz owner I knew going into TMTP that I would struggle to keep up. I have only attended a small number of Q&As (I’m in NZ) and watch maybe 1/4 of the training so far…. Even so, I have managed to double our monthly ad spend (profitable) since starting the course. It is has more than paid for itself. Thanks Team!”
“I joined TMTP in the spring of 2023. I ran FB ads for a while already, had my own clients, but I wanted to go bigger and gain more skills. The program is really extensive and in depth. I developed a completely new product, offer, landing page and ad strategy (and everything in between)…
The only downside is that it’s over now… and I miss the great mind of Molly and her team;-) I also wanted to say that I have great admiration for the level of organization in this program. Everything is so smooth and the customer service is on a whole other level.”
“Previously…the best I could achieve was a CPA of around $100. After TMTP, I’m now scaling horizontally to various audiences and achieving a CPA of around $50 to $60 which is great!”
“I actually can’t believe you don’t charge more for this course as it’s SO valuable to us as a business and there is SO much content within the course…
Everyone we’d worked with before promised big results from very little investigation or deep work. The TMTP course was the opposite, no foundational stone was left unturned. I felt like we were coached to get right to the heart and soul of our businesses.
I felt like we were really inexperienced and right at the start of the journey but no question was too dumb to ask, there was a great community feel to the calls and Molly and the rest of the teams enthusiasm, optimism and sheer depth of knowledge just felt like a real privilege to be part of.
I am recommending this course to all the other business owners I know (although I feel like I want to keep it a secret from our competitors because it feels like we now have a massive advantage)!”
“I had a lot of fears before joining TMTP. We’ve previously had ad accounts deleted, various ads banned… I was starting to wonder if we’d have to give up on all paid media!…
Halfway through the program we had multiple new campaigns set up for testing, and by the end of the program we had honed in on the ones that were profitable! I now feel confident that profitability will keep going up and to the right as I understand how to test, tweak and scale on my own….
…AND it feels safe! Iv know that if 1 ad or even 1 platform stops working, our eggs are now in many baskets. Neither of these I could say before joining!
Usually in online courses, I pick and choose which lessons are necessary or useful for me, watching videos is a time consuming way to learn (I’m a busy agency CEO & Mum who prefers speed reading for efficiency). But, in TMTP I watched almost everything, b/c the amount of value and knowledge in each lesson was worth it.
If you’re a small business for whom a done-for-you agency isn’t in the budget… This is the next best thing for a fraction of the cost! The weekly Q&A’s allowed me to get personalized feedback on our strategy. And the amazing coaches in the Slack channel gave us tech troubleshooting. So there’s plenty of 1-on-1 help.
Thank you so much to the amazing team at Smart Marketer, for being our paid media “village”.”
“We’ve gotten feedback from multiple coaches over the course of TMTP, and sometimes on the same topic. It’s been really great to get input from different expert perspectives — thank you so much for all you’ve done for us in TMTP and making it such a positive experience.”
“I’ve done a lot of online courses and masterminds during the last few years, and TMTP is one of the very best out there – period, full stop.
The course… scratch that – the EXPERIENCE – is meticulously crafted by seasoned marketing pros who know how to take your digital marketing to the next level and how to present the information in a coherent and digestible format.
TMTP was an incredible value. It was the most organized and well-staffed program I’ve ever been through. From world-class pre-recorded training modules to the priceless weekly live feedback calls, you’re guaranteed to get your money back if you apply even a fraction of what you’re taught.
I significantly improved both my landing page conversion rate and my ROAS by implementing some of the things I learned. I cannot recommend it enough.”
Our proven media buying training course - 13 weeks of live strategy sessions, plus over 50 how-to implementation tutorials
Weeks of in-depth training sessions and Q&A Feedback Calls
New resource library of step-by-step worksheets and fill-in-the-blank templates to guide you through every module
Molly’s daily, weekly and monthly checklist for campaign health and account management
13+ Q&A sessions where you can go deeper into each lesson & get weekly feedback to accelerate your progress
Resource library of fill-in-the-blank worksheets & templates to guide you through every module
Access to a Private TMTP Slack Group where our team of expert coaches answer your questions and help you work through any blocks
Learn TikTok Ads!
1 extra seat in Train My Traffic Person ($2,997 value)
3-month membership to Zipify Pages ($291 value)
Access to Ambassador Blueprint ($397 value)
Access to YouTube Kickstart Blueprint ($397 value)
Access to Smart Google Ads ($1497 value)
Access to Google Performance Max Blueprint ($397 value)
Join Train My Traffic Person and get Train My Email Specialist or Train My Social Media Specialist absolutely free!
Class size is limited to ensure all my students get the personal attention they need to succeed, so if you want to join the mentorship, join the waitlist to be notified when enrollment opens.
Over 30,000 business owners, digital marketers & students worldwide trust Smart Marketer.
At Smart Marketer, we stand by our products and our customers. That’s why Train My Traffic Person is backed by a 30-day satisfaction guarantee. If you’re not satisfied with the training in any way in the first 30 days, we’ll offer you a 100% refund on your purchase. It’s as easy as that.
