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Unlock the world’s largest traffic source with Google ads.

With 6 powerful channels rolled into 1 simple platform, Google ads enable you to use full-funnel marketing campaigns to grow any business.

Over 30,000 business owners, digital marketers & students worldwide trust Smart Marketer.

Lifetime Access

to regular course updates, new resources & bonus trainings.

No Experience Necessary

with step-by-step instructions anyone can follow.

Money-back Guarantee

Get a full refund for 30 days, no questions asked.

$796 in Bonuses

YouTube Kickstart & Performance Max Blueprint.

"

YouTube has grown from non-existent to one of our biggest and best performing channels for generating new customers. Brett Curry has been instrumental in making this happen.
EZRA FIRESTONE
Founder, Smart Marketer

4 Reasons It's Time to Invest in Google Ads.

The average Facebook user spends 30–40 minutes a day on the social platform — but that same person spends 155 minutes a day surfing the web or scrolling through other social sites.

So while Facebook is our primary advertising channel and the one we recommend media buyers start with, as your business grows you want to scale across all of the places your customers spend their time.

To do this, you need to develop an omni-channel traffic strategy

Investing in Google ads is the smartest way to do that, because Google can help you:

Google has 2x the reach of Facebook & Instagram combined, reaching 97% of the entire Internet. So no matter who your ideal customers are or where they spend their time, you can find more of them on Google than anywhere else. Once you learn how to become a full-stack marketer, you can grow any brand using an omni-channel approach that leverages all 4 major ad platforms for maximum visibility and scale.

You don’t need to choose between Google or Meta — in fact, you really shouldn’t. They each have their own strengths, and while Facebook and Instagram are great for brand awareness, Google is widely known for its high bottom-of-funnel conversion rate. So even brands that prefer social media advertising can add 10% more ad revenue by leveraging the higher purchase intent of Google Search and Shopping ads.

Did you know that more 18–34 year olds watch YouTube than cable TV? Research shows that 81% of all U.S. adults have used YouTube vs only 69% for Facebook, and after Facebook, YouTube is ranked #2 in global engagement with 2.3 billion  active monthly users. It’s the world’s 2nd largest search engine and the 2nd most visited site on the Internet after Google. Bottom line: no matter what industry you’re in, you can reach greater scale with YouTube and the rest of Google’s channels.

By scaling onto Google and its many traffic channels, you diversify your visibility sources and give yourself a backup revenue stream. So if anything happens to your Facebook ad account, or if your sales take a big hit from the next iOS or algorithm update, you’ll have other revenue channels to rely on while you figure things out. This is like buying secret insurance for your brand, except instead of paying for it, it pays you! Otherwise, you’re always just one misfortune away from going bust.

6 traffic channels in one easy-to-use platform
(plus one powerful new campaign type).

86% of people turn to at least 1 of these channels when shopping for a product. With Google ads, you can be everywhere your customers are.

Search Ads

Strengthen any existing ad strategy with powerful retargeting campaigns to increase bottom-of-funnel conversions.

Display Ads

Grow brand awareness and generate new leads with top-of-funnel Display Ads that reach 90% of all Internet users.

Shopping Ads

Build high-ROI shopping funnels and product feeds to capture more bottom-of-funnel sales for any eCommerce brand.

NEW! Performance Max

Combine all 6 channels into one powerful campaign type that uses AI to optimize your customer journey.

Discover

Get your branded content on a user’s customized feed with this highly targeted platform powered by machine learning.

Gmail Ads

Imagine having a 1 billion-person email list! Gmail ads land you right in the inbox and cost up to 90% less than other PPC ads. 

And with Google ads, you don’t need to learn a different marketing platform for each traffic channel.

All your data flows into a single account, so you can share winning audiences cross-channel and manage all of your campaigns in one place.

And similar to Facebook’s interest targeting, you can use Google’s affinity targeting to find new customers, create “lookalike” audiences and scale winning campaigns.

$ 700000
GENERATED IN 6 MONTHS

Looking for new ways to scale? YouTube is the perfect secondary channel.

At Smart Marketer, we went from spending $0 on YouTube ads to generating $779,335 in just 6 months — all from cold traffic! 

After Facebook, there’s no other ad platform that can match YouTube’s huge reach, high engagement, and detailed targeting options. Simply put, it’s the ideal secondary channel to pair with your existing traffic campaigns.

Now, we even have months when YouTube beats Facebook in spend and CPA!

That’s because YouTube is much more than cat videos — it’s become a major shopping channel with over 2 billion users. 80% of shoppers say they use YouTube when making a purchase decision.

We helped William Painter scale their YouTube ads to 70 million views.

Birki gts
Birki gts
@Erowens98
Read More
Congratulations. This is the first youtube ad i didn't skip. Even clicked the link. Well done, if only other ads where this good.
Jay Piccirilli
Jay Piccirilli
@jaypiccirilli2677
Read More
This is hands down THE BEST commercial I have ever seen.
MohamadeSMK
MohamadeSMK
@mohamadesmk4992
Read More
I literally came here to watch an Ad once again.
Shlovan Kehlleri
Shlovan Kehlleri
@shlovankehlleri4195
Read More
The only commercial I've ever seen completely, liked right away and after a while got back to search for and watch it again. Crazy job your team did right here.
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We can help you too!

Course Curriculum

In Smart Google Ads, you get 8 modules with 91 videos
that combine in-depth strategy and step-by-step tutorials
to help you leverage the wide-reaching power of Google.

Module 1

Crucial Cornerstones of Google Ads

The Goal
“Why Your Business Needs to Beef Up Google Ads”
Demand Generation v. Capture Generation
Google Ads & Your Media Mix
4 Pillars of Google Ads
Strengths & Weaknesses of Google Ads

Module 2

Preparing to Run Traffic on Google

Charting Your Direction
Getting Familiar With KPIs
Conversion Tracking
Setting Up Your Conversion Tracking
Attribution Models & Your Source of Truth
Getting Your Ass(ets) in Order
Getting Your Ass(ets) in Order: Messaging
Getting Your Ass(ets) in Order: Images
Getting Your Ass(ets) in Order: Videos
Creating Remarketing Audiences
Types of Targeting

Module 3

Google Search

Search Ads and Your Marketing Funnel
Targeting the RIGHT Keywords
Conducting Keyword Research
Leveling-Up with Quality Score
Segmenting Campaigns
Structuring Ad Groups
Search Ad Copy
Utilizing Search Assets (aka Extensions)
Manual Bidding v. Smart Bidding
Building Out Your Search Campaigns
Optimizing Your Search Campaigns
Advanced Tools & Tactics
“Search is Where Google Got Its Start”

Module 4

Google Shopping

Google Shopping and Your Marketing Funnel
Merchant Center Overview
Types of Product Feeds
Elements of a Product Feed
Product Reviews
Google Merchant Center & Promotions
Google Shopping Bidding
Building Out Your Google Shopping Campaign
Google Shopping Optimizations
“It All Starts With Your Products”

Module 5

Performance Max

Performance Max and Your Marketing Funnel
Elements of an Asset Group
Performance Max Ad Copy & Assets
Performance Max Strategies & Best Practices
Performance Max Bidding
Building Out Your Performance Max Campaign
Performance Max Optimizations
“The Machine Will Make It Better Over Time”

Module 6

YouTube

YouTube and Your Marketing Funnel
7 Must Have Elements of a YouTube Video
8 Winning YouTube Ad Templates
Laying the Foundation with Remarketing
Building Our Remarketing Audiences
YouTube Remarketing Strategies
YouTube Bidding Strategies
Building Out Your YouTube Remarketing Campaign
Using YouTube for Top of Funnel Ads
Building Top of Funnel Audiences
Building Out Your Top of Funnel YouTube Campaign
YouTube Optimizations
“It All Starts With Your Video”

Module 7

Display & Discovery

Display & Discovery and Your Marketing Funnel
Google Display vs. Google Discovery
Display and Discovery Campaign Types
Display and Discovery Ad Types
Using Display and Discovery for Top of Funnel Ads
Display and Discovery Bid Strategies
Crafting Your Message: Display and Discovery Ad Copy
The Most Important Element of Image Ads: Selecting Your Image!
Building Out Your Display Remarketing Campaign
Building Out Your Display Top of Funnel Campaign
Display Ads Optimizations
Building Out Your Discovery Remarketing Campaign
Building Out Your Discovery Top of Funnel Campaign
Discovery Ads Optimizations

Module 8

Using Google for Full Funnel Marketing

Putting All the Channels Together
Full-Funnel Perspective
Full-Funnel Perspective: Portfolio Metrics
Balancing the Budget

ROAS Based Budget Model Walkthrough
Leveraging Third-Party Tracking Tools
“Google Ads As a Catalysis To Grow”

“Should I Join Smart Google Ads?”

All Businesses

While some of the course content is specific to eCommerce, all business types can benefit from implementing these strategies — info, SaaS, services, you name it.

All Team Sizes

Whether you’re a do-it-yourself business owner or you run a $200 million operation like we do, this course is the most effective way to launch Google ads for your brand.

All Skill Levels

From agency owners looking to sharpen their skills to ambitious (but inexperienced) team members, this course teaches anyone how to run profitable Google ad campaigns.

All Budgets

You don’t need to spend $1,000 a day to see a positive ROI on Google. Google ads scale with any budget, and you’ll learn how to optimize every campaign to make sure it scales profitably.

Become a Certified Google Media Buyer

After completing this course and passing the final exam, you will receive a Professional Certification in Google Media Buying!

Use your badge to sign new clients, land your dream job, or confirm a team member's skills / completion of the course.

Validate your abilities with a stamp of approval from Smart Marketer and the world's largest digital credential network.

Meet Your Instructors

Bretty Curry

CEO, OMG Commerce

First and foremost, Brett’s passion is helping eCommerce companies grow their businesses through creative marketing efforts.

And as the CEO of OMG Commerce, Brett has played a key role in scaling some of the fastest-growing eCommerce companies today — like BOOM! by Cindy Joseph, Native deodorant, and Smarty Pants vitamins — with $100 million in yearly ad spend and 108 active clients.

He’s a repeat presenter at top industry events like Traffic & Conversion Summit, IRCE, eCommerce All-Stars, Content & Commerce, SMMW, and MDMC. Brett is also the author of The Ultimate Guide to Google Shopping, and he hosts the eCommerce Evolution, a podcast centered on accelerating growth for eCommerce.

Matt Slaymaker

Google Specialist

Savannah Knight

Google Specialist

Derek Byers

Tracking & Analytics Specialist

Brands We've Worked With

Enroll Now to Get $796 in Special Bonuses

YouTube Kickstart Blueprint

Launch, manage and optimize your first YouTube campaign, with step-by-step instructions on how to tweak your existing ads to succeed on YouTube.

Easily scale your Facebook ads onto YouTube

Optimize your existing ad creative for YouTube

Copy Brett's 3 best video ad templates

Set up your YouTube ads account for success

Build out your TrueView Campaign from start to finish

Track the right metrics for troubleshooting & optimization

Value $397

Performance Max Blueprint

Use the power of machine learning to simplify Google ads by combining all 6 channels into 1 powerful campaign type.

Master Google's new campaign type with Brett Curry

Diversify your marketing by adding 6 channels from the world's biggest traffic source

19 training videos that combine in-depth strategy with detailed tutorials

3 case studies showing real-world results of P-Max campaigns in brands just like yours

Leverage AI to simplify the process of running Google ads

Value $397

6 Powerful Channels

Search, Display, Shopping, Discover, Gmail & YouTube — plus the new Performance Max — all in one easy-to-use ads platform.

World's Largest Traffic Source

Google spans 97% of the Internet (that's 2x the reach of Facebook & Instagram combined), allowing you to be everywhere your customers are.

Diversify Your Traffic System

Become one of the few full-stack advertisers in the game who can scale campaigns beyond Meta.

$796 in Bonuses

Get the YouTube Kickstart Blueprint ($397) and Performance Max Blueprint ($397) completely free.

Lifetime Access

Including content updates, new resources and added bonus material.

100% Money-back Guarantee

If you're not delighted with your purchase, you have 30 days to get a full refund.

Regular Price $1,497
NOW $1197

$300 Off Until 5/25 midnight

Yours For $1,497

SAVE 33% ON 1 SMART COURSE with code: 33smart

SAVE 40% ON 2+ SMART COURSES with code: 40smart

Over 30,000 business owners, digital marketers & students worldwide trust Smart Marketer.

All Smart Marketer courses come with a 30-day, money-back guarantee. If for any reason you are not delighted with our products, simply contact our Support Team and you will be given a full refund… No questions asked!