6 traffic channels in one easy-to-use platform
(plus one powerful new campaign type).
86% of people turn to at least 1 of these channels when shopping for a product. With Google ads, you can be everywhere your customers are.
Strengthen any existing ad strategy with powerful retargeting campaigns to increase bottom-of-funnel conversions.
Grow brand awareness and generate new leads with top-of-funnel Display Ads that reach 90% of all Internet users.
Build high-ROI shopping funnels and product feeds to capture more bottom-of-funnel sales for any eCommerce brand.
NEW! Performance Max
Combine all 6 channels into one powerful campaign type that uses AI to optimize your customer journey.
Get your branded content on a user’s customized feed with this highly targeted platform powered by machine learning.
Imagine having a 1 billion-person email list! Gmail ads land you right in the inbox and cost up to 90% less than other PPC ads.
And with Google ads, you don’t need to learn a different marketing platform for each traffic channel.
All your data flows into a single account, so you can share winning audiences cross-channel and manage all of your campaigns in one place.
And similar to Facebook’s interest targeting, you can use Google’s affinity targeting to find new customers, create “lookalike” audiences and scale winning campaigns.