Why You Need a Mastermind

My name is Ezra Firestone, and I’m the industry’s leading expert in ecommerce (their words, not mine!). And early on in my career, I realized this…

Masterminds make a whole lot of sense.

Think about it: You’re out there every day growing your business by testing new strategies, trying new software, and making new connections—but imagine if you could get the benefit without all of the time and effort. In a mastermind you don’t just benefit from your work, you benefit from everybody’s work.

And with Blue Ribbon, you will grow your business much faster.

You will also enjoy your business more because you’ll have us. I don’t know about you, but we love this stuff, and we know that being a business owner can be a hard and lonely undertaking without the support of a community.

Watch Video

This Isn’t For Everyone

Blue Ribbon is a mastermind for high-earning ecommerce sellers, but to join you need more than just a fat wallet. Our strength comes from our collective experience and open cooperation, and for the benefit of the group we only accept those who fit our unique set of criteria:

What’s Included in Blue Ribbon?

2 Live Mastermind Calls Each Month:

Led by Ezra and featuring everything that’s working in his 7- and 8-figure ecommerce stores, his ecommerce education business, and his ecommerce software company.

1 Monthly Round Table

Organized by Smart Marketer but led by Ribbon members, this is where we really kick our hive-mind into high gear, and where you get the greatest value out of our combined knowledge and resources.

2 Live Events Each Year

We get together and focus on deeper strategy and implementation, and really get to know each other, make connections and have a great time. For your own benefit and the benefit of the group, you must attend at least 1 event per year.

Full Access to Smart Marketer Premium Trainings

We lead the industry in ecommerce education, and our course catalogue is an incredibly rich resource available whenever you need it. Our trainings on Facebook advertising, email marketing, Amazon and more are worth over $10,000 by themselves.

The Exclusive Blue Ribbon Facebook Group

You’re always connected to the Ribbon. Any time you need to tap into the power of the group—before making a new hire, committing to new software, or deciding where to focus your time and energy—we’re all here to help.

Everyone here is really nice and friendly, and open to discussing strategies and helping each other out.

Stu Carter

Rules for Blue Ribbon


  1. Confidentiality

    All information shared in Blue Ribbon is 100% confidential and for member use only. Sharing confidential information with anyone other than a business partner or employee is strictly prohibited and will result in the immediate removal from the group with no refund. (This has never happened before.)

  2. Guests are not allowed

    Our live events are for top-level business owners only—you may not bring friends. If you want to bring a business partner or employee that can be arranged, but you will have to pay for the cost of their attendance.

  3. Be there or be… Out

    You must be willing to show up for mastermind calls, and attend at least 1 live event each year. Space in this mastermind is limited, and for the good of the group we only want members who are going to be engaged and enthusiastic.


You feel really comfortable and welcome at the events. It’s just a great time and a great experience.

Davina Hearne

The thing I like the most about Ezra is his integrity. It’s not all about making money. He’s more worried about having the best product, the best system, the best information, and it’s all up to date and it’s always improving.

Brad Kidder

The Big Picture

Yes, we focus mainly on profitable strategies for growing our ecommerce businesses. Without this, Blue Ribbon would never have been a success. But we believe more goes into creating a successful, sustainable business.

Everybody’s here to meet people and help each other. The information is incredibly valuable. It’s very laid back. it’s super fun!

Troy Remelski

Ezra is a practitioner as well as an educator, which makes the information he’s talking about really valuable for someone who wants results similar to what he’s getting.

James Schramko

How Do I Join?

Blue Ribbon is only for people who fit the above criteria—top-level ecommerce business owners who are fun and passionate and love this stuff as much as we do—and membership is granted on a case-by-case basis.

Once accepted, annual dues are $18,750 for the first year: $5,000 the first month and $1,250 each month thereafter. This investment is non-negotiable. If it feels like a stretch, Blue Ribbon is not right for you. I would recommend investing your time and money into improving your ad campaigns and sales funnels.

If you think you’re a good fit, and you’re ready to make the investment to join the group… Then we would love for you to apply. After you submit your application, a member of my team will contact you to chat about your membership.

(If you are accepted, there is no obligation to join—but you really should!)

I Want To Apply

Get My Free Training