Unlock the world’s largest traffic source with Google & YouTube ads.

Google has 2x the reach of Facebook & Instagram combined, reaching 97% of the entire internet. So no matter who your ideal customers are, or where they prefer to spend their time, you can find more of them on Google than anywhere else on the internet. And once you learn how to become a full-stack marketer, then you’ll be able to grow any brand using an omni-channel approach that leverages all 4 major ad platforms at once for maximum visibility and scale.

You don’t need to choose between Google or Facebook — in fact, you really shouldn’t. Facebook, Instagram, Google & YouTube each have their own strengths (and weaknesses), and while Facebook may be your main source for brand awareness, Google is widely known for it’s high bottom-of-funnel conversion rate. So even brands that prefer social media advertising can add 10% more ad revenue by leveraging the higher purchase intent of Google Search & Shopping ads.

Did you know that more 18–34 year olds are watching YouTube than cable tv? And research shows that 81% of all U.S. adults have used YouTube vs only 69% for Facebook? After Facebook, YouTube is ranked #2 in global engagement with 2.3 billion  active monthly users. And it’s the world’s 2nd largest search engine and the 2nd most visited site on the Internet after Google. Bottom line: no matter what industry you’re in, you can scale to your heart’s content on Google and YouTube.

Scaling onto Google and YouTube diversifies your traffic sources and gives you a backup stream for generating revenue. This way, if anything happens to your Facebook ad account, or if your sales take a big hit from the next iOS or algorithm update, you’ll still have a secondary revenue channel to rely on while you figure things out. This is like buying secret insurance for your brand, except instead of paying for it, it pays you! Otherwise, you’re always just one misfortune away from going bust.