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SWIPE FILE & ANALYSIS

2023 Email Marketing Performance Report

We sent 149,251,409 emails over the past 12 months. This report shares our 105 top emails across multiple brands. Swipe them!

With in-depth analysis on what this report tells us about current email trends, and how you can turn this channel into a major moneymaker for your brand in 2023.

Swipe File:

105 of the top broadcast & flow templates from our agency clients & our own businesses.

Performance Analysis:

5 critical insights we gained from sending 149,251,409 emails over the past 12 months.

Split Tests:

5 most statistically significant tests that helped us optimize our email marketing.

Smart Marketer Agency 2023 Email Performance Report cover

Download your report now 👇

Over 30,000 business owners, digital marketers & students worldwide trust Smart Marketer. Download your Ads Performance report now!

Swipe File:

105 of the top broadcast & flow templates from our agency clients & our own businesses.

Performance Analysis:

5 critical insights we gained from sending 149,251,409 emails over the past 12 months.

Split Tests:

5 most statistically significant tests that helped us optimize our email marketing.

With in-depth analysis on what this report tells us about current email trends, and how you can turn this channel into a major moneymaker for your brand in 2023.

WHAT'S IN THIS REPORT

105 top-performing emails

We sent 149,251,409 emails over the past 12 months. 

This report has the top drivers of clicks, opens & revenue (from broadcasts & automations) across multiple brands in different markets.

GET MORE OPENS
  • Omni-channel ad campaigns that span 97% of the internet
  • YouTube ad formulas our students used to scale to 70 million views
INCREASE CLICKS
  • 30 highest clicked broadcast emails (sent to 30%+ of list)
  • 10 highest opened flow emails
DRIVE MORE REVENUE
  • 10 highest sales broadcast emails (by conversion rate)
  • 10 highest monetized broadcast emails (by revenue generated)
SPLIT TEST & OPTIMIZE
  • 5 most statistically significant split tests (flows & broadcasts)

In-depth analysis of email trends

You don’t just get our best broadcasts and automations; you also get
John Grimshaw’s breakdown of the strategies behind them to help inform
your email marketing in 2023.

Man in blue suit, author of 2025 Facebook Ads Report

Hey I'm Ezra,

founder of Smart Marketer.

I’ve generated $200 million in revenue across 4 brands using email as my #1 sales channel.

That’s because even in the age of Meta and TikTok, email is still the best platform for nurturing new prospects, converting first-time customers and generating repeat purchases.

But email marketing has never felt more complicated: spam filters and privacy rules keep changing, and even I need help keeping up with best practices. 

That’s where John Grimshaw comes in.

Hi I’m John,

Smart Marketer’s CMO and local email expert.

In just 12 months I doubled Smart Marketer’s (already substantial) email revenue by using the same strategies in this Performance Report.

So if you’re like Ezra — and if you’d prefer to not have to figure out what’s working in email all by yourself — then I highly encourage you to download this resource.

Not only are we giving you 105 of our best emails, I also included my in-depth analysis of why these emails work so well and how you can use these trends to drive more email revenue in 2023.

Don’t start your next campaign with a blank page or an outdated Klaviyo template: swipe our 105 top-performing emails now!

Man in a tan corduroy jacket and blue patterned shirt, leaning against a wall.

Download your report now 👇