2024 Mentorship All-Access Pass


Get coached by Smart Marketer’s CMO and master our complete $185 million email marketing system for your brand.

With 12 weeks of hand-on coaching, 107 email examples & 22 “plug & play” campaigns you can use in any business type — Train My Email Specialist will personally show you how to turn email into your #1 sales channel.

Over 30,000 business owners, digital marketers & students worldwide trust Smart Marketer.

What Makes Our Mentorships Different?

While our self-guided email course offers the same curriculum, this live mentorship gives you hands-on coaching so you can implement it quickly and correctly.


Real-time feedback helps accelerate your learning and diagnose hidden problems in your marketing that could take weeks to discover on your own, so you see better results from Day 1.


Can’t afford an expensive email agency? Now you can be trained by one instead. This mentorship gives you the same brand-specific advice our clients pay thousands of dollars for.


With an expert coach looking over their shoulder, any member of your team can build this advanced email system while getting feedback every step of the way.


Join a classroom of your peers participating in weekly action items, live Q&A sessions, and a private Slack community where everyone benefits from each other’s progress.


I completely changed my career and after watching the email marketing course in November I landed work with 5 different clients immediately, 3 of which are still here in May!
Trayan Hristov
Founder & CEO, Thrivelia

It’s Time to Invest in Email: The Unsung, Revenue-generating Hero of Digital Brands.

Listen, we love new marketing channels (TikTok? Sounds like fun!), but if you want to build a sustainable brand then email should be your bread and butter.

It’s the most reliable, most profitable marketing channel — dare we say — ever?

Here are 3 major benefits this mentorship can deliver for your brand:


If email accounts for less than 40% of your revenue, you have a major opportunity for growth!

Email is the most profitable sales channel (at approximately 40x ROI)… 

And with our 22 advanced email marketing campaigns and 110+ templates and examples, you’ll be able to generate cheap leads, convert new buyers and increase your repeat purchase rate.


Good email marketing doesn’t just increase email sales — it improves your ads and social campaigns, too.

While Facebook is still the #1 platform for reaching new audiences, email’s 2.5x higher conversion rate helps you acquire customers at a fraction of the price.

And in TMES, you’ll also learn how to grow your social following, build brand loyalty and monetize your audiences all year long.


Organic reach on Facebook has dropped to 2%, which means 98% of your audience doesn’t even see your content.

Meanwhile, email’s 80% organic reach makes it the cheapest way to nurture leads and generate repeat purchases.

That’s why it’s crucial to adapt to iOS 15 & the new Gmail update, so you can avoid the Spam folder and continue to generate opens and clicks.

Should you join this mentorship?

Download this free email audit to find out!

Now you can accurately measure your email performance with the same audit we use for our clients at the Smart Marketer Agency. This audit will show you exactly where the biggest email marketing opportunities are hiding in your business. 

Complete this audit to get a detailed analysis of your email performance across:

Don’t have time to complete this audit on your own?

You don’t have to! Our Train My Email Specialist mentorship includes 2 seats. And you can enroll team members and we’ll train them into your own professional email marketing team. 

(So you can spend more time running the business and let them transform email into a massive revenue channel.)

A 12-Week Mentorship Program That Coaches Anyone How To Grow A Brand With Email.

Train My Email Specialist is the most up-to-date email marketing training on the planet, with advanced coaching sessions and live feedback calls every week to help you turn email into a huge revenue channel for your business.

Module 1

Crucial Cornerstones of Email Marketing
Learn how to audit your brand’s email performance, create better-selling offers, and craft the perfect email template as you discover what it takes to succeed as an email marketer.

The Goal
Email & The Smart Marketing Model
Why & How to Win With Email
Audit Your Email Performance
3 Shapes to Mastering Email Marketing
The 8 Immutable Laws of Email Marketing
Email Quality Assurance
Build an Email Swipe File
The Perfect Email Template
The Who, Where, and When of Email
The Offer Formula
From Email to Campaign
Building a Campaign

Module 2

Build Your List
Your email list is the most valuable asset a digital brand owns. In this module, you’ll learn how to build and grow yours as quickly and efficiently as possible using paid traffic channels.

How to Get Your List
Build Your Opt-In Offer
Build an Opt-In Page
Running Your SLO to Paid Traffic
Build & Launch Your Facebook Campaign

Module 3

Crafting Your Email Copy
In this module, we dive into one of the best kept secrets (and most important skills) that makes email marketing work for any business: How to craft a unique brand voice.

Why Voice Matters
The Character Diamond
How to Fill Out Your Character Diamond
Tips for Finding & Feeding Your Voice
Brand Voice: This or That
Your Welcome Series
How to Create Your Welcome Series Campaign Map
Our Copywriting Toolbox
The Parts of an Email
Email Openers
Proof & Objection Busters
Conversion Cues
Reasons to Mail
Copywriting Resources

Module 4

Automation Engine Campaigns
Automated email flows will drive the majority of your email sales, and here we give you 14 of our most profitable campaigns and teach you how to add them to your business.

Automation: Email Retargeting
What Makes Good Automation?
Pre-Arrival Sequence
How to Create Your Pre-Arrival Campaign Map
Cross-Sell Sequence
How to Create Your Cross-Sell Campaign Map
Ambassador Request Sequence
How to Create Your Ambassador Request Campaign Map
UGC Request Sequence
How to Create Your UGC Request Campaign Map
Feedback Request Sequence
How to Create Your Feedback Request Campaign Map
Repeat Purchase Sequence
How to Create Your Repeat Purchase Campaign Map
Conversion v. Post-Purchase Automation
Upsell: Lead to Sale Flow
How to Create Upsell: Lead to Sale
Upsell: Birthday Gift Flow
How to Create Your Upsell: Birthday Gift Campaign Map
Upsell: Giveaway Flows
How to Create Your Upsell: Giveaway Campaign Map
Browse Abandonment Sequence
How to Create Your Browse Abandon Campaign Map
Cart Abandonment Sequence
How to Create Your Cart Abandonment Sequence Map
Winback Sequence
How to Create Your Winback Campaign Map
Out of Stock Sequence
How to Create Your Out of Stock Campaign Map
Sunset Sequence
How to Create Your Sunset Campaign Map
What Your Business Needs Today

Module 5

Generating Revenue: Promo Emails
Want some extra sales today? This module includes 7 types of multi-day promotional campaigns you can launch year round to boost revenue and drive free traffic.

Why Plan Your Promotions
Offer Inventory
Promotion Planning Checklist
Filling Out Your Promotional Calendar
Example Promotional Calendars
Filling Out a Promotional Tracking Sheet
The Three Promotional Types
[Excitement] Giveaway Campaign
How to Create Your Giveaway Campaign Map
[Excitement] Webinar Registration
How to Create Your Webinar Registrant Campaign
[Activation] Flash Sale
How to Create Your Flash Sale Campaign Map
[Activation] Price Hike
How to Create Your Price Hike Campaign Map
[Monetization] 8 Day Double Down
How to Create Your 8 Day Double Down Campaign Map
[Monetization] Extra Extra!
How to Create Your Extra Extra! Campaign Map
2x Buyer Survey Email Sequence
How to Create a 2x Buyer Survey Email Campaign
Final Promo Campaign Tips

Module 6

Hitting the Inbox: Email Deliverability
Apple’s iOS 15 and Google’s new Spam Filter are changing email forever. We’ll teach you the skills you need to improve deliverability and protect your biggest sales channel.

What Determines Deliverability
Evaluating Your Deliverability
How To Use Deliverability Monitoring Tools
How to Fix Deliverability
Smart Marketer’s Deliverability Issue
How to Warm Up a Sending Configuration
Why Use Segmentation?
Key Segments & Examples
How to Create Powerful Segments
List Hygiene Tips

Module 7

Analytics & Optimizations
Learn the easiest ways to track your email performance, so you can start using honest data to make smarter (and more profitable) decisions in your business. No math degree required!

3 Principles of Data & Analytics
Our Review Cycle
Important Email Numbers
How to Establish Broadcast Benchmarks
How to Establish Flow Benchmarks
Turning Numbers Into Action
Email Improvement Checklist
Testing Emails
Get Out There and Send Some Emails!

+ Bonus

Leveraging Your Other Owned Media
Email is owned media: it's cheap, easy, and gives you more control than ads. This bonus content shows you how to use other owned media like SMS and Messenger in your business, too.

Leveraging Your Other Owned Media

What's Included

Each week combines strategy sessions, step-by-step tutorials, proven email templates, & 55 brand new course resources to give you a clear path to success.
You also get free access to Smart Email Marketing (our self-guided course), with course updates through 2024 that include new walkthroughs, bonus videos, resources, swipe files & more.


Your insights and training have helped me grow my employers website revenue to over $5 million my first year, 35–40% from email alone.
– Michael W

22 Advanced Email Campaigns With 110+ email templates & examples Any Brand Can Copy.

Generate & Nurture Leads

8 campaigns that generate more leads and brand assets for your business.

Welcome Sequence

Social Contests

Out of Stock Sequence

Webinar Registration

Ambassador Request Sequence

UGC Request Sequence

Feedback Request Sequence

2x Buyer Survey Email Sequence

Convert More Buyers

8 campaigns to convert new buyers and launch more promotions.

Flash Sale

8 Day Double Down

Cart Abandonment Sequence

Browse Abandonment Sequence

Cross-Sell Sequence


Price Hike

Extra Extra!

Increase Repeat Purchases

6 campaigns that increase repeat purchases and create life-long fans.

Pre-Arrival Sequence

Customer Winback Sequence

Repeat Purchase Sequence

Free Giveaways

Birthday Sequence

Sunset Sequence

Receive a Professional Certificate in Email Marketing

Prove your value to current or potential employers: verify your skills as a smart email marketer with this badge from the world’s largest digital credential network.*

*After completing our post-course exam with a passing grade

Preview the Course

You don’t have to take our word for it… 

Get a sneak peek of our Flash Sale templates (1 of 22 campaigns), then decide for yourself if advanced email marketing like this will help you grow your business.

Watch Module 5:

The Flash Sale Campaign

(If you run this 1 campaign today, you could pay for the entire course!)


“We’re on day 3 of the 4 day price hike and it has been the most dominant, ridiculously high-performing email campaign we’ve ever sent.”

– Scott W.

Meet Your Mentor

Hi, I’m John!

I’m Smart Marketer’s data-obsessed CMO, and in my career I’ve sent over 443,000,000 emails.

But more importantly for you, in just 12 months I doubled Smart Marketer’s email revenue using the same email system I teach in this mentorship.

Which is amazing because Ezra is a fantastic email marketer who had already generated millions of dollars with this sales channel.

But hey, it just goes to show you that even a marketer as smart as Ezra can’t possibly manage everything on his own. 

As the business owner his attention was split a dozen different ways, so even though email was already Ezra’s biggest revenue generator, he knew that to grow the brand he needed someone who could focus on email full time.

So when Ezra made me his CMO, managing the email list was my highest priority.

You may not realize it, but an email specialist is one of the most important roles on any marketing team. 

This person does a heck of a lot more than just send out blog posts: they generate the most revenue, engage with the most customers, and help grow the brand’s most valuable asset — your email list.

And if you don’t invest in your email specialist and give them the tools they need to succeed, it doesn’t just hurt your email revenue — it lowers ROI from every other channel.

That’s why we created this mentorship program. 

Over 3 months, I will help you or a team master the skills I use every day as a professional email specialist, so you can drive more email revenue for your own business or any brand that hires you.

Enroll Now to Get

$3,994 in Special Bonuses


1 Extra Mentorship Seat
$2,497 VALUE
We give you 2 mentorship seats for the price of one. That way, a team member can also attend the training sessions and feedback calls, as well as interact with John, the coaches, and your fellow students in the Slack community.

✔ 2 Mentorship seats for the price of one

✔ Entry into trainings sessions and feedback calls

✔ Access to John, coaches and fellow students in private Slack community


Smart Email Marketing
$1,497 VALUE
Get lifetime access to course updates and new bonuses through the on-demand version of Train My Email Specialist.

After each semester of our mentorships, we turn the live content into a streamable training. Use this resource anytime you need a refresher or want to put a team member through the content.

✔ Lifetime access

✔ All 12 weeks of TMES content edited into streamable modules with bite-sized videos

✔ Updated regularly with new content and bonuses revealing our latest campaigns, tools and tactics

“Should I Join This Mentorship?"

All Business Types

The system works across all markets and industries: ecommerce, info products, SaaS, agencies — you name it.

All Team Sizes

Whether you're a do-it-yourself business owner or you have a designated email specialist like John, this is the most efficient system for leveraging email to drive growth.

All Skill Levels

Depending on your experience level, this mentorship can help you build an email system from scratch or improve the skills you already have.

All Budgets

Email is the most affordable and most profitable marketing channel — and it works at all scales. No matter your budget, TMES will help you get a high ROI from your investment.

Enroll Now!

Class Starts June, 2024

Hands-on Mentorship with John Grimshaw

Receive a Professional Certificate in Email Marketing

Weeks of in-depth training sessions and Q&A Feedback Calls

John's complete email system for generating and nurturing leads, driving sales, and producing repeat customers.

Expert coaches to answer your questions and help you work through any blocks

How-to implementation tutorials

Resource library of fill-in-the-blank worksheets & templates to guide you through every module

Q&A sessions to go deeper on each lesson & get weekly feedback to accelerate your progress

Private Slack Workspace for networking, building friendships and pushing each other to succeed.

1 Extra Mentorship Seat ($2,497 value)
Lifetime Access to Smart Email Marketing ($1,497 value)

2023 End of Year Sale

2024 Mentorship All-Access Pass

For the first time ever...

You can get access for up to 2 people to ALL 4 of our Mentorships with a single (heavily discounted) pass, including:

Ads: Spring and fall sessions of Train My Traffic Person

Email: Q2 session of Train My Email Specialist

Social: And Q3 session of Train My Social Media Manager

It’s our same hands-on, 12+ week Mentorships — but now with more feedback and more support, so you can get the help you need all year long.

Regular Price $11,988
NOW $4,495 (63% Off)

Join the Waitlist

1 Payment of $2,497
3 Payments of $947

Class size is limited to ensure all my students get the personal attention they need to succeed, so if you want to join the mentorship, join the waitlist to be notified when enrollment opens.

Over 30,000 business owners, digital marketers & students worldwide trust Smart Marketer.

Our risk-free guarantee

All Smart Marketer courses come with a 30-day, money-back guarantee.

If for any reason you are not delighted with our products, simply contact our Support Team and you will be given a full refund… No questions asked!

Have any questions?