Simplify Decision Making With The “M.V.P. Inventory” System

“The scale of your vision should dictate the scale of your business — and the scale of your life.” This post stems from a C-level conference I had with Molly and Ezra back in April. The goal during our 3-day meeting was to plan the future of Smart Marketer and sketch out a long-term vision […]

4 Ways to Boost Lifetime Customer Value

Smart Marketer Podcast Episode 54 Customer Lifetime Value

Get ready for a high-impact 20 minutes! John is the solo host of this episode, where he breaks down your 4 best opportunities to make additional sales and increase the lifetime customer value of your brand. Using tons of real-world examples, John teaches you how to pinpoint the moments WHEN your customers are ready and […]

The MVP Inventory: Simplify Decision-Making with a Vision

This is essential to managing and growing a brand… John is the solo host of this episode focused on the MVP Inventory System. MVP stands for “Mission, Vision, Principles” — concepts that are essential to managing and growing a successful brand. In this episode, John shares how we’re applying these concepts at Smart Marketer, how […]