ChatGPT vs. Human Copywriters: 3 split tests to determine the future of email marketing (and whether or not A.I. will replace us all).
Want to get coached by Smart Marketer’s CMO so you can master our email marketing system for your brand? Join Train My Email Specialist! This hands-on mentorship is the most comprehensive email training we’ve ever offered, and it starts Monday, April 17! Hey, it’s John Grimshaw! Today, I want to discuss a topic that will […]
“Career Time Traveling”: Use this Exercise to Land Your Dream Job in Digital Marketing (Even if You Have Limited Experience)
“The point where those two things come together is the secret sauce to finding jobs that work for you. If you want to work remote, if you want to work in person, if you want to get a new job in a new industry, you can find these things.” – John Grimshaw Are you looking […]
Breaking News: The Most Important Split Test That John Has Ever Run
Is it better to send an email with a lot of images and a little bit of text, or an email with a lot of text and just a few images? Does email layout and body even matter? John Grimshaw has the answer for you in this short shot of an episode! We’re bringing you […]
What Every Marketer Needs To Understand To Get The Most Out Of Email Marketing
It’s a crazy time for marketers here in Q4, so what better time to drop an episode about the money-making channel, Email? Whether you’re new to email marketing or a seasoned entrepreneur, listen to this quick episode with our guru John Grimshaw to ensure you have this powerful channel covered like a pro (and get […]
The “Gmail Slap”, or How We Learned to 2x Email Revenue, 4x Clicks & Avoid the Spam Folder.
(Need help with your email marketing strategy? Join Train My Email Specialist to get coached by Smart Marketers CMO John Grimshaw and master our complete $185 million email marketing system for your brand.) Every 5–10 years, marketers experience what we call “The Slap”. Don’t worry, it’s not a literal slap — it’s just a term […]
Molly & John’s Top 6 Business-ish Books For Digital Marketers
I’m so excited for this post! Obviously, I’m excited for every post, but today I get to talk about one of my favorite topics: books. And these aren’t your typical “marketing” books, either… We curated our own eclectic reading list to inspire your whole person, not just the usual subjects they give you in business […]
Double Your Email Open Rates (And 4X Your Click-Through Rates) With John Grimshaw and Molly Pittman
It’s time. If you have an email list, you need to reframe, refresh and rebuild your relationship with your email recipients. In this episode John Grimshaw (CMO of Smart Marketer) will explain the why and the how, so that you can overcome any email issues you’ve had this year, and prevent any future hiccups! You […]
Simplify Decision Making With The “M.V.P. Inventory” System
“The scale of your vision should dictate the scale of your business — and the scale of your life.” This post stems from a C-level conference I had with Molly and Ezra back in April. The goal during our 3-day meeting was to plan the future of Smart Marketer and sketch out a long-term vision […]
4 Ways to Boost Lifetime Customer Value
Get ready for a high-impact 20 minutes! John is the solo host of this episode, where he breaks down your 4 best opportunities to make additional sales and increase the lifetime customer value of your brand. Using tons of real-world examples, John teaches you how to pinpoint the moments WHEN your customers are ready and […]
The MVP Inventory: Simplify Decision-Making with a Vision
This is essential to managing and growing a brand… John is the solo host of this episode focused on the MVP Inventory System. MVP stands for “Mission, Vision, Principles” — concepts that are essential to managing and growing a successful brand. In this episode, John shares how we’re applying these concepts at Smart Marketer, how […]
