ANNOUNCING: Join us October 29 & 30 for Smart Marketer LIVE
Days
Hours
Minutes
Seconds

The 8 Immutable Laws Of Email Marketing, With John Grimshaw

How do you make email marketing work for you? Whether you’re using Chat GPT or not, these 8 principles have not changed!

Our host John Grimshaw has overseen the sending of half a million emails (so far)! In this flashback episode, he downloads his expertise and explains how applying this knowledge will give you the competitive edge you’re looking for.

You can also find a full video of this on the Smart Marketer YouTube channel, which you can check out here, https://www.youtube.com/@TheSmartMarketer/featured.

“With the number of marketing messages people get daily, it’s easy to get lost in the shuffle. But most people have a specific way they love to get information, whether they want to sit down and hear a story or have something fast and decisive to help them take action. By leveraging these different strategies, you can ensure that you’re reaching people in the way they want to be connected with. This will keep them on your list and keep them opening your emails.” John Grimshaw

You Will Learn:

  • Six types of Email subject lines to use for optimum success.
  • What happens when you use open loops?
  • Where to start when you’re staring at a blank page.

And More…

Links:

YOUR ENGAGEMENT MATTERS!

Here’s how you can make a difference:

  • Subscribe to The Smart Marketer Podcast
  • Leave us a review on Apple Podcasts
  • Repost this episode to your social media
  • Share your favorite episodes with a friend
  • Tag us in your next post and use the hashtag #WeOutHere

Links to Join:

Find Us On Apple Podcast

Find us on Stitcher

Find us on Spotify

Time Stamps:

01:11 What is the Train My Email Specialist Mentorship?

02:22 An introduction to John’s ‘Eight Immutable Laws Of Email.’

02:45 Law #1, The Blank Page Is Your Mortal Enemy.

04:34 “Storytelling is essential in email copywriting because it humanizes your email and your business.” John Grimshaw

04:16 Law #2, When You Use Storytelling and Open Loops, this happens…

06:35 Law #3, The subject line sells the open, and the email body sells the click.

08:21 Law #4, Hook Your Audience By Focusing On Your Voice.

10:00 Law #5, There Are Only Six Types Of Subject Lines: Use Them All.

17:11 Law #6, When In Doubt, Follow The Perfect Four-Link Formula.

18:42 Law #7, The World Is Mobile-First, Make Sure Your Emails Are Too.

19:11 Law #8, Showing Beats Telling – So Multiply Your Media.

20:00 “If you hold these eight laws in your mind, you will be better at email marketing than about 95% of businesses out there.” John Grimshaw

If you enjoyed this episode, be sure to hit “subscribe” and “Follow,” and please leave us an honest review on whichever platform you are listening to. We appreciate you!

Smart marketing. Right to your email.

Get the latest marketing news, hot tips, and lifestyle advice delivered to your inbox.

Smart Marketer will not sell or spam your email, you can opt-out at any time.

Popular Posts

Get Smart(Er) With Our Courses & Memberships

YOU'RE INVITED TO A BRAND NEW LIVE EVENT...

Smart Marketer Live

Join us for 2 days of growth, connection, breakthroughs, new friends, eye-opening discussions, & most importantly… FUN!

YOU'RE INVITED

Join us for 2 days of growth, connection, breakthroughs, new friends, eye-opening discussions, & most importantly… FUN