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The 8 Immutable Laws Of Email Marketing, With John Grimshaw

How do you make email marketing work for you? Whether you’re using Chat GPT or not, these 8 principles have not changed!

Our host John Grimshaw has overseen the sending of half a million emails (so far)! In this flashback episode, he downloads his expertise and explains how applying this knowledge will give you the competitive edge you’re looking for.

You can also find a full video of this on the Smart Marketer YouTube channel, which you can check out here,

“With the number of marketing messages people get daily, it’s easy to get lost in the shuffle. But most people have a specific way they love to get information, whether they want to sit down and hear a story or have something fast and decisive to help them take action. By leveraging these different strategies, you can ensure that you’re reaching people in the way they want to be connected with. This will keep them on your list and keep them opening your emails.” John Grimshaw

You Will Learn:

  • Six types of Email subject lines to use for optimum success.
  • What happens when you use open loops?
  • Where to start when you’re staring at a blank page.

And More…



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Time Stamps:

01:11 What is the Train My Email Specialist Mentorship?

02:22 An introduction to John’s ‘Eight Immutable Laws Of Email.’

02:45 Law #1, The Blank Page Is Your Mortal Enemy.

04:34 “Storytelling is essential in email copywriting because it humanizes your email and your business.” John Grimshaw

04:16 Law #2, When You Use Storytelling and Open Loops, this happens…

06:35 Law #3, The subject line sells the open, and the email body sells the click.

08:21 Law #4, Hook Your Audience By Focusing On Your Voice.

10:00 Law #5, There Are Only Six Types Of Subject Lines: Use Them All.

17:11 Law #6, When In Doubt, Follow The Perfect Four-Link Formula.

18:42 Law #7, The World Is Mobile-First, Make Sure Your Emails Are Too.

19:11 Law #8, Showing Beats Telling – So Multiply Your Media.

20:00 “If you hold these eight laws in your mind, you will be better at email marketing than about 95% of businesses out there.” John Grimshaw

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