Everyone’s talking about the Meta Andromeda update like it’s the only thing that matters. But in this power-packed solo episode, Smart Marketer Agency CEO Pep Hufen breaks down four essential Meta updates that are redefining ad performance and why focusing on just one is a costly mistake.
“These aren’t small changes or tweaks. They completely rebuild the ad system from the ground up.” – Pep Hufen
Pep explains how each update; GEM, Lattice, Andromeda and Sequence Learning, works individually and together as one powerful AI-driven system. Whether you’re an agency pro or eComm brand owner, you’ll learn how to adapt your strategy now to win big in the new Meta landscape.
You Will Learn:
- Why the Meta Andromeda update is only 25% of what really matters
- How GEM gives Meta “superbrain” insights that predict user behavior
- What Meta Lattice is and how it boosts conversions with unified learning
- How Sequence Learning turns one-time buyers into loyal customers
- The tactical playbook for adapting your campaigns in 2025
- Why you’re no longer competing on product, but on understanding the entire buyer journey
Links & Resources:
- Meta’s Official Documentation on the 4 Updates
?• Meta Andromeda: Next-Gen Personalized Ads Retrieval Engine
?• Sequence Learning: A Paradigm Shift for Personalized Ads
?• Meta Lattice: AI, Ads, and Performance
?• Meta GEM Overview via Social Discovery Insights - Andromeda Deep Dive Episode (Pep reference)
?Podcast version
?YouTube version - Pep Hufen – Instagram @pep.hufen
- Omnisend Email & SMS Platform – smartmarketer.com/omnisend
?Use code SMART for 50% off your first 3 months
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