AI is moving beyond writing copy, generating images, and helping marketers complete isolated tasks. The bigger shift is what happens when AI becomes part of the operating system of the business itself.
In this episode, Molly Pittman sits down with Devyn Merklin to talk about the evolution of Growth OS powered by Gary, the agentic system they’re building and already using across real ecommerce businesses.
Devyn shares how his experience growing ecommerce brands eventually led him into agentic AI, and why the real opportunity is not simply having better technology. It’s connecting your brand knowledge, historical performance, strategy, team communication, and execution into one ecosystem.
As Devyn puts it:
“It’s less about the tech […] it’s more about the ecosystem we created that raises everybody up over time.”
Molly and Devyn also walk through how they’re already using Growth OS to analyze years of campaign data, build and improve websites, manage projects, execute marketing tasks, and surface strategic recommendations that would previously have taken teams days or weeks to uncover.
If you’re trying to understand what agentic AI could actually look like inside an ecommerce company, this conversation gives you a look at where the technology is headed and how businesses are beginning to operate differently because of it.
You Will Learn
- How Devyn went from building ecommerce brands to developing agentic AI systems
- Why AI is evolving from a collection of tools into an operational layer
- How Growth OS combines brand knowledge, Smart Marketer IP, business data, and broader AI intelligence
- Why strategy, not just execution, may be the biggest opportunity with AI
- How Molly is using Growth OS to analyze years of Black Friday performance in minutes
- Why existing AI agents and systems do not necessarily need to be rebuilt from scratch
- How agents can work inside tools like Slack alongside human teams
- Why project management becomes more powerful when the system understands the actual marketing context
- How ecommerce businesses can use agents to identify and execute everyday operational tasks Phill uses a 95/5 approach to make room for learning and exploration
- Why Devyn believes the long-term advantage is the ecosystem around the technology, not simply the technology itself
- How a network of businesses can make the underlying system smarter over time while keeping proprietary data separate
Links & Resources
- Growth OS powered by Gary: https://smartmarketer.com/growthos/
- Smart Marketer Live 2026: https://smartmarketer.com/sml-2026/
- Smart Marketer: smartmarketer.com
- Smart Marketer Free Trainings & Resources: smartmarketer.com/free-resources
- Smart Marketer Agency: smartmarketeragency.com
- Mentor Table: smartmarketer.com/mentor-table
- Omnisend Sponsor Offer: smartmarketer.com/omnisend
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