Are your Meta ads underperforming lately? You’re not alone.
In this episode, Pep Hufen breaks down Meta’s new Andromeda update; an overhaul of the Facebook Ads engine that’s leaving many advertisers behind. From collapsing campaign structures to rethinking creative strategy, this episode gives you the exact playbook Smart Marketer is using to help clients thrive in the new landscape.
With millions in monthly ad spend under management, Pep shares real case studies, what’s actually working post-Andromeda, and the critical mistakes to avoid if you want to keep acquiring new customers in 2025.
“Think of it as Meta completely rebuilding the engine of a car while you are still driving it.” – Pep Hufen
You Will Learn:
- What the Andromeda update is (in plain English)
- Why your old campaign structure no longer works
- How creative portfolios, not single ads, are now key
- The new rule for campaign consolidation (and why it works)
- Why broad targeting and data density matter more than ever
- How to prevent Meta from wasting budget on repeat customers
- Four action steps to future-proof your Meta ad strategy
Links & Resources:
- Smart Marketer – smartmarketer.com
- Smart Marketer Courses – smartmarketer.com/courses
- Omnisend Email & SMS platform we recommend – (Use code SMART for 50% off first 3 months)
- Follow Pep on Instagram – @pep_hufen
- Want help implementing? Contact Smart Marketer Agency
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