What’s Working Now? A Guide For Media Buyers

Does your brand have a soul?

The excitement is palpable. The latest “What’s Working Now” episode is here, and all the Meta and Google Media Buyers are scrambling… Pepijn Hufen is back on the show with the must-know strategies and campaigns that are working best across their agency clients. 

Whether you’re serving E-Commerce clients or running Ads for your Info Business, this episode has a tactic or tip that you need to hear. You will hear how Pep and his team are shifting their campaigns to best serve their clients.

You Will Learn:

• The Campaign Type that is DOMINATING right now
• Where to start your daily budget
• How do you run Creative Isolation to get more scale out of your account?
• Which creative types are working really well right now,

And More…

“Creative isolation is something that we use in almost every single ad account -and highly recommend it.” Pepijn Hufen

Links:

• More Episodes and Resources
• Smart Marketer Courses
• The Smart Marketer Agency
• Pepijn Hufen

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Time Stamps:

00:00 “We have a portfolio of companies, not because we go out and acquire them. But just because we find a product and service and we find a purpose. And those things sometimes just have a life of their own, and we just allow it to expand and run its race.” Marshall Morris

00:30 Let’s Dive In: Campaign Types That Are Working Great Right Now

03:27 What’s shifting with Creatives?

06:35 What’s the best way to test Creatives?

07:26 Creative Types that are working well right now

09:38 A Note about Targeting

11:20 “Our job as marketers and entrepreneurs is not as much to say; what is the 100 percent accurate attribution model? No, it’s our job to understand each attribution model’s possibilities and limitations.” Pepijn Hufen

12:30 What’s working for Lead Generation?

13:30 In Summary