The Black Friday/Cyber Monday season is your most significant opportunity in 2022 (whether you’re an E-Commerce brand or otherwise). The good news is you’ve got time to take action and see your best season yet; the even better news is that Ezra will show you how. We’ve broken Ezra Firestone’s Black Friday Success plan into two parts, October and November.
Thank you for reading this post, don't forget to subscribe!Listen to learn Ezra’s must-use strategies and the exact plan he’s rolling out across his companies, including Boom, Zipify, Smart Marketer, and Overtone.
You Will Learn:
- Three things you can do to make more money in your business.
- The must-use strategy for October.
- The exact type of videos you need to use to ‘warm up your prospects.
And More…
Links:
- Ezra Firestone, https://smartmarketer.com/about/
- Smart Marketer Courses, https://smartmarketer.com/courses/li>
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Links to Join:
Timestamps:
01:05 “It takes intention, but you can do this, and you’ll make a lot more money if you do half of what I’m going to suggest than if you don’t.” Ezra Firestone
01:46 Ezra Firestone’s E-Comm Story
03:20 Let’s Dive In
03:52 Three things you can do to make more money in your business.
04:31 Black Friday Facts and Stats
06:52 The Step by Step plan (that Ezra will break down in this episode and Ep. 117)
07:31 “Right now, ladies and gentlemen, you are still in luck because there’s plenty of time to build up a really great phase, warm up and build excitement about your sales. So this is what we’re doing in all of October. We’re warming up audiences.” Ezra Firestone
08:39 Video views campaign objective.
11:18 “It’s much cheaper to get in front of a prospect with a Video Views campaign than a Conversion campaign because Facebook knows you’re not trying to send them off of Facebook.” Ezra Firestone
12:37 What kind of videos should you run?
13:07 Incentivize your customers to create social proof videos
13:21 Video Formula 1
16:00 Video Formula 2
