The Black Friday/Cyber Monday season is your most significant opportunity in 2022 (whether you’re an E-Commerce brand or otherwise). The good news is you’ve got time to take action and see your best season yet; the even better news is that Ezra will show you how. We’ve broken Ezra Firestone’s Black Friday Success plan into two parts, October and November.
Listen to learn Ezra’s must-use strategies and the exact plan he’s rolling out across his companies, including Boom, Zipify, Smart Marketer, and Overtone.
You Will Learn:
- Three things you can do to make more money in your business.
- The must-use strategy for October.
- The exact type of videos you need to use to ‘warm up your prospects.
And More…
Links:
- Ezra Firestone, https://smartmarketer.com/about/
- Smart Marketer Courses, https://smartmarketer.com/courses/li>
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Timestamps:
01:05 “It takes intention, but you can do this, and you’ll make a lot more money if you do half of what I’m going to suggest than if you don’t.” Ezra Firestone
01:46 Ezra Firestone’s E-Comm Story
03:20 Let’s Dive In
03:52 Three things you can do to make more money in your business.
04:31 Black Friday Facts and Stats
06:52 The Step by Step plan (that Ezra will break down in this episode and Ep. 117)
07:31 “Right now, ladies and gentlemen, you are still in luck because there’s plenty of time to build up a really great phase, warm up and build excitement about your sales. So this is what we’re doing in all of October. We’re warming up audiences.” Ezra Firestone
08:39 Video views campaign objective.
11:18 “It’s much cheaper to get in front of a prospect with a Video Views campaign than a Conversion campaign because Facebook knows you’re not trying to send them off of Facebook.” Ezra Firestone
12:37 What kind of videos should you run?
13:07 Incentivize your customers to create social proof videos
13:21 Video Formula 1
16:00 Video Formula 2
