Could your ecommerce store face a website accessibility lawsuit without you realizing there’s a problem?
In this episode, Molly Pittman sits down with Carl and Brooke Wood of Antler Rings to discuss the web accessibility lawsuit their business is currently navigating. They share how the situation began with a settlement demand, what happened when they were formally served, and the website issues they discovered while working with legal counsel.
From image-specific descriptions and accessible popups to third-party apps, compliance scans, and WCAG guidelines, this conversation highlights an often-overlooked area of ecommerce risk. More importantly, it gives store owners practical steps they can take now to make their websites easier for everyone to use.
“Something that business owners could do is […] a quick compliance scan that would scan and at least highlight some information that they might need to change.” – Brooke Wood
This episode shares the guests’ experiences and general educational information. It is not legal advice.
You Will Learn
- How Antler Rings went from receiving a settlement demand to being formally served with a lawsuit.
- Why website accessibility needs to be part of every ecommerce owner’s compliance checklist.
- How image-specific descriptions help screen-reader users understand product photography.
- What to review when evaluating popups, navigation, scrolling, and close buttons.
- Why an accessibility statement and dedicated support contact can improve the customer experience.
- How third-party Shopify apps can introduce accessibility issues you may not immediately notice.
- Why a quick website compliance scan can help identify areas that need attention.
- What WCAG 2.2 is and why store owners should become familiar with current accessibility guidelines.
- Why receiving a legal notice requires prompt attention and qualified legal counsel.
- How ecommerce owners can share information and help raise awareness around website accessibility.
Links & Resources
- Antler Rings: antlerrings.com
- Contact Brooke Wood: brooke@antlerrings.com
- Smart Marketer: smartmarketer.com
- Smart Marketer Podcast: smartmarketer.com/podcast
- Smart Marketer Agency: smartmarketeragency.com
- Omnisend Sponsor Offer: smartmarketer.com/omnisend
- WCAG 2.2 Guidelines from the W3C: Web Content Accessibility Guidelines
- U.S. Department of Justice: Guidance on Web Accessibility and the ADA
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