At Smart Marketer, we believe all roads lead back to your creative! And we are constantly searching for ways to do that better! Today we’ve brought on a special guest, Savannah Sanchez. Savannah is one of the most sought-after experts for TikTok advertising and the founder of Social Savannah, an official TikTok creative agency partner. She is passionate about figuring out what creative formats and formulas work best for e-commerce brands. In this episode, she talks through three of her favorite Ad formulas (that work for you wherever you’re running ads and no matter what type of business you have).
You Will Learn:
- Where true scale comes from in your marketing
- Tips for building relationships with ambassadors and content creators
- What to do if User-generated content is “not working for you.”
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Links to Join:
01:21 Who Is Savannah Sanchez?
07:10 All Roads Lead BackTo The Creative
10:00 The How To / Tutorial
13:34 Basic Marketing Principles That You Might Be Skipping Over
16:49 The Testimonial MashUp
19:50 Why UGC is Essential
21:21 The Best Video Editing Software For Testimonial Ads
22:03 The best way to learn from other brands
25:13 The Beautiful Thing About Facebook Ads and TikTok Ads
26:47 The Things-I-Wish-I-Knew-Sooner Format.