Three Underrated Metrics To Boost Facebook Ad Performance

Pepijn Hufen and his team at the Smart Marketer agency dug deep in 2022 and achieved excellent results for their high-level clients. Pep’s back on the show today to let you in on the secrets they’ve learned and the strategies they employ. Listen to discover the mystery metrics you need to look at (if you want better results from your Facebook Ad campaigns). Pep gets to the point and breaks down what these three (actually four) metrics are, how to calculate them, and how to ‘read’ them so that you can get the whole picture.

You Will Learn:

  • How To Improve “Thumb Stop Rate”
  • How To Calculate “See More Rate”
  • How to tell if you’re getting qualified attention or curiosity attention
  • Essential tips for Established brands

And More…

Links:

YOUR ENGAGEMENT MATTERS!

Here’s how you can make a difference:

  • Subscribe to The Smart Marketer Podcast
  • Leave us a review on Apple Podcasts
  • Repost this episode to your social media
  • Share your favorite episodes with a friend
  • Tag us in your next post and use the hashtag #WeOutHere

Links to Join:

Find Us On Apple Podcast

Find us on Stitcher

Find us on Spotify

Time Stamps:

01:54 When “Train My Traffic Person” Might be for you

02:22 Let’s Dive In

03:15 Metric #1, New Customer ROAS

09:00 If you are an Established Brand, you have three options

10:35 Bonus Tip If your brand generates 8 Figures or more

11:35 Metric #2, See More Rate

13:15 Curiosity Attention V. Qualified Attention

13:49 The Formula For See More Rate

14:22 Metric #3: The Thumb Stop Rate For Video Ads

16:26 A Bonus Metric

Smart marketing. Right to your email.

Get the latest marketing news, hot tips, and lifestyle advice delivered to your inbox.

Smart Marketer will not sell or spam your email, you can opt-out at any time.

Popular Posts

Get Smart(Er) With Our Courses & Memberships

New Course!

Smart Business Exit

Learn how to confidently navigate every step of selling a business — including finding the perfect buyer and deal structure, and securing your big payout.