Smart Marketer Podcast

Three Underrated Metrics To Boost Facebook Ad Performance

by Pepijn Hufen

Pepijn Hufen and his team at the Smart Marketer agency dug deep in 2022 and achieved excellent results for their high-level clients. Pep’s back on the show today to let you in on the secrets they’ve learned and the strategies they employ. Listen to discover the mystery metrics you need to look at (if you want better results from your Facebook Ad campaigns). Pep gets to the point and breaks down what these three (actually four) metrics are, how to calculate them, and how to ‘read’ them so that you can get the whole picture.

You Will Learn:

  • How To Improve “Thumb Stop Rate”
  • How To Calculate “See More Rate”
  • How to tell if you’re getting qualified attention or curiosity attention
  • Essential tips for Established brands

And More…



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Time Stamps:

01:54 When “Train My Traffic Person” Might be for you

02:22 Let’s Dive In

03:15 Metric #1, New Customer ROAS

09:00 If you are an Established Brand, you have three options

10:35 Bonus Tip If your brand generates 8 Figures or more

11:35 Metric #2, See More Rate

13:15 Curiosity Attention V. Qualified Attention

13:49 The Formula For See More Rate

14:22 Metric #3: The Thumb Stop Rate For Video Ads

16:26 A Bonus Metric