What’s really going on with Meta’s latest algorithm update?
In this must-listen episode, Smart Marketer’s Director of Creative, Ben Bennett, breaks down what the Andromeda update means for advertisers and how to adjust your creative strategy to keep winning in 2025.
“If we can take creative and make that our advantage, then it’s like AI to the speed of sound.” – Ben Bennett
Ben shares the four-step framework he uses daily to build high-performing creative and explains why Meta’s new system favors marketers who understand message, tone, and audience experience; not just volume.
Plus, you’ll hear why obsessing over technical formats like video vs. image is not where performance starts.
Part 2 drops next week and will go deeper into examples, production tips, and AI workflows.
You Will Learn:
- What the Meta Andromeda update changes for creative strategy
- How to avoid “creative noise” and create performance-driven diversity
- Why your best ads still dominate spend (and how to find more like them)
- The four-step process Smart Marketer uses with agency clients
- What variables actually matter when planning diverse creatives
- Why starting with your best-performing hook changes everything
Links & Resources:
- Smart Marketer – https://smartmarketer.com
- Smart Marketer Agency – https://smartmarketeragency.com
- Omnisend Email Tool – https://smartmarketer.com/omnisend (Use coupon code SMART for 50% off your first 3 months)
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