Molly Pittman
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Are you under-optimizing Google Ads? Did you know there are over a billion shopping experiences across Google daily?!
Marketers talk a lot about META, but at Smart Marketer, we also talk about how we can’t just rely on one platform for your business. In this super helpful mini-series, Brett Curry of OMG Commerce breaks down how to get more from Google and see better results. You’ll hear about the four pillars; Google Search, Google Performance Max (Google Shopping), ReMarketing, and Top Of Funnel (YouTube) Ads. You’ll gain more understanding of the THREE types of campaigns that will help you create more stability and predictability for your business.
You Will Learn:
- Why Google has the upper hand over other platforms for reaching your ideal audience
- Why Performance Max should be your top campaign type
- How to get the most out of Performance Max
And More…
Remember to follow and subscribe to this Podcast so you don’t miss Part 2, where we dive into ReMarketing and Top of Funnel Ads.
Want to dive deeper into Google Ads? Check out the All New Smart Google Ads course! https://smartmarketer.com/smart-google-ads/
Links:
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Links to Join:
Time Stamps:
02:12 “ And still today, in 2023, I cannot tell you the number of times I run across a business owner – I would say seven out of 10 times I look at what they’re doing and say, Hey, Google’s under-optimized. It’s just so consistently the case.” Ezra Firestone
03:45 Enter Brett Curry: What to Expect from this webinar (Podcast mini-series)
06:38 Let’s Dive In (How To Run Smart Google Ads)
06:46 “Over a billion times every day, shopping experiences occur across Google….Whoever your shopper is, whoever your customer is, you can reach them through Google, and Google knows who they are. Google knows how to help you find those new customers”. Brett Curry
10:49 Google Is A Closer
11:51 What Are The Four Pillars?
15:11 How To Get The Most Out Of Performance Max
18:38 Performance Max should be your top Campaign Type
19:38 The Importance Of Your Product Feed
21:08 “The goal of Performance Max is to expand what you’re doing and augment performance.” Brett Curry
25:52 Ad Group (Ad Sets) v. Asset Groups
