In this powerhouse episode, Smart Marketer’s Zach Dampier sits down with Yve-Car Momperousse, CEO & Co-Founder of Kreyòl Essence, the clean beauty brand that turned Haitian Black Castor Oil into a viral, purpose-driven movement. Yve-Car shares what it was like stepping into the Shark Tank spotlight, how she’s leveraging AI to evolve her brand, and why poverty alleviation is her true North Star.
“Don’t feed into your own hype. What you did five years ago, what you did ten years ago; it matters. But what you do the next five years is critical.” – Yve-Car Momperousse
If you’ve ever wrestled with staying relevant while staying rooted in your mission, this one’s for you.
You Will Learn:
- How Kreyòl Essence blended culture, biotech & commerce to reach millions
- What really happens behind the scenes on Shark Tank
- A powerful mindset shift to avoid being replaced by AI
- Why inclusive marketing is both ethical and profitable
- How to use your founder story as your brand’s superpower
- The real reason entrepreneurship is a “team sport”
Links & Resources:
- Smart Marketer Black Friday / Cyber Monday Sale – smartmarketer.com/BFCM-2025
- Smart Marketer – https://smartmarketer.com
- Smart Marketer Agency – https://smartmarketeragency.com
- Kreyòl Essence Website
- Watch Kreyòl Essence on Shark Tank: Season 11, Episode 11
- Instagram – @yvecar
- Omnisend Email Tool – https://smartmarketer.com/omnisend (Use coupon code SMART for 50% off your first 3 months)
Serve the World Unselfishly and Profit!
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