Scaling to $300M+: Paid Media, Attribution & Building Teams That Win

What does it really take to scale to $300M+ in revenue and spend $300K per day on ads?

In this live Mentor Table session from Nashville, Molly Pittman sits down with entrepreneur Rob Schmidt to break down what actually changes as you grow, from attribution and paid media to leadership and team building.

You have to be really comfortable relying on your other leaders… You need to find good people to surround yourself with that you can trust because you can’t do it all yourself. And even if you do, you’re not going to be able to put your all into what actually matters for you.” – Rob Schmidt

If you’re trying to grow, simplify, or step into your role as a true operator, this episode will challenge how you think about scaling.

You Will Learn

  • Why you cannot scale without trusting your team and how to delegate effectively
  • What changes when you are spending millions per month on paid media
  • How to think about attribution across multiple models and time windows
  • Why relying on a single attribution model can lead to poor decisions
  • How to evaluate new channels and big marketing bets
  • The truth about brand versus direct response and what actually drives growth
  • How to use data and internal tracking to make better marketing decisions
  • Why top operators constantly revisit fundamentals and keep learning

Links & Resources

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New Partnership!

Email & SMS marketing so good, it's boring.

A preferred Smart Marketer partner.