What does it really take to scale your paid ads in 2025? In this behind-the-scenes episode, Molly Pittman breaks down exactly how Smart Marketer doubled ad spend and increased revenue by 65%—with the real ad structures, creative formats, and landing page tactics that made it work. You’ll also hear how Boom Beauty raised their AOV from $38 to $78, and how to apply the same framework across any brand.
“If you could spend more money tomorrow and know you were going to make more money, you would. So why aren’t you?”
– Molly Pittman
You Will Learn:
- The ad account strategy used to profitably double spend in 60 days while increasing revenue by 65%
- How Boom Beauty raised first-order AOV from $38 to $78
- The top-performing ad formats and hooks getting the highest ROI right now
- A creative testing framework you can apply weekly (Discovery > Optimization > Scaling)
- What’s changed in Meta campaign structure and why it matters
- How to fight creative fatigue and scale sustainably
From Our Media Buyer, Dominique Noble: 5 Keys to Success
(Starts at 20:39)
- Funnel Fix – Split new vs. existing customers with proper exclusions
- Creative Overhaul – New formats and bold ideas to fight ad fatigue
- Message Testing – Persona-specific copy and angles
- Budget Smarts – Backend data over Ads Manager alone
- Landing Page Shift – Switched to evergreen discount collection pages (22% lift)
Links & Resources:
- Smart Marketer – smartmarketer.com
- Smart Marketer Summer Sale – smartmarketer.com/summer
- Omnisend – smartmarketer.com/omnisend
(Use coupon code “SMART” for 50% off your first 3 months) - Boom Beauty – https://boombeauty.com/
- Pretty Farm Girl – https://www.prettyfarmgirl.com
- Watch on YouTube: The Smart Marketer Show Ep 6 – https://www.youtube.com/watch?v=TPDS6-mjY9Q&t=1s
Serve the World Unselfishly and Profit!
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