Smart Marketer Podcast

How To Use Influencer Marketing To Lower Your CPA, Nish Samantray

by Ezra Firestone

Have you tried Influencer Marketing but with disappointing results? Or maybe you don’t even know where to begin. This episode will help. We have Nish Samantray, co-founder of the 8-Figure Brand, ‘Arrae,’ on the show for our Special Summer Speaker Series. He’s presenting live from Ezra’s Blue Ribbon Ecommerce Mastermind, sharing how Arrae grew exponentially when they developed this Influencer Marketing strategy.

You might say that it was a fluke that Hailey Bieber bought their products (and talked about them on social media), but Nish argues otherwise, and you will hear how they did it so that you can replicate the strategy for your business or brand. Nish also talks about how this links into their Affiliate Program and he shares five key takeaways that will prevent you from wasting time and money, improve your ROI, get you some excellent User Generated Content, and more.

You Will Learn:

  • How To Know If Someone Is A Good Influencer For Your Brand
  • Where to begin, how to connect and what to send them
  • How to measure success (and what you can expect with this strategy)
  • Why you want to keep your Affiliate program super Exclusive

And More…

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Time Stamps:

00:50 Ezra Firestone Introduces Nish Samantray

01:17 When Hailey Bieber Buys Your Product

04:17 Nish’s Vacuum and Dust Analogy

05:19 The Exact Gifting Strategy To Use (To Filter Out Less-Than-Ideal Influencers)

06:03 “Good quality influencers have a level of authority in their domain. So when they speak about your product, other influencers will be influenced by them”. Nish Samantray

09:58 Key Takeaway: Gift With Permission

13:20 Ezra Asks How Arrae Identifies which Influencers to reach out to.

14:31 Build a relationship with your affiliates

15:19 What About The Paid Influencer?

16:50 “Follower count is cool, but not really. That’s the point I’m trying to make”. Nish Samantray on Influencer Marketing.

18:56 Trust the Influencer to script their content in their own voice.

20:00 “In fact, it’s a hundred percent going to happen where some of these people are not going to convert for you, and that’s okay. This is a budget that you keep, and it’s limited. You only scale once you’ve figured it out. And once you do this, it may or may not work. And that’s just part of your testing process. It’s really important. We use about 10% of our budget on the influencer side for testing.” Nish Samantray.

21:00 Summary of the Five Key Takeaways.