Today’s episode is taken from an all-new Smart Marketer course; Smart Business Systems. You’ll hear Smart Marketer CEO Molly Pittman and CMO John Grimshaw talk about how they operate and scale all things Marketing (by looking at the big picture, acquisitions, and monetization). You will hear how they prioritize what needs to get done and stay focused on what’s truly important.
You will learn:
- John’s Proven Offer Formula
- Mistakes Marketers Make
- What ‘branding’ really is
- Barriers to marketing success
Check out https://smartmarketer.com/smart-business-systems/, and learn how to manage and scale operations across every department of your business.
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00:00 “With every brand that has good branding, I can envision a little bobble head person of who that brand would be if they were a person, and what they would say to me. That is what branding is”. Molly Pittman.
01:45 An Overview of Smart Business Systems
03:03 Let’s Dive In.
05:37 John’s Proven Offer Formula
16:51 Market-Centric Business V. Product-Centric Business
“So you can create subdivisions, but the more specificity you leverage, the more the transformation is clear. The more your particular audience feels spoken to, which is kind of the secret, right?” John Grimshaw
20:17 The Secret To Growing A Business
22:57 Mistakes Marketers Make
“At the end of the day, somebody should hear your company’s name and immediately picture the desired end state you achieve when you interact with that business.” John Grimshaw
25:04 The Definition of Branding
27:36 Marketers have a massive responsibility in the world.
29:06 How to prioritize what truly needs to get done.
32:06 Staying Aligned (and out of the weeds).
32:53 Barriers To Marketing Success
Thank you so much for listening to this episode of the Smart Marketer podcast. If you enjoyed this episode, please leave us an honest review on @ApplePodcasts, and be sure to subscribe wherever you are listening.