Today’s episode is taken directly from our leadership course, Smart Business Systems, which Smart Marketer newly launched in 2022. You’ll hear CEO Molly Pittman and CMO John Grimshaw talk about how they operate and scale all things Marketing (by looking at the big picture, acquisitions, and monetization). You’ll also learn how to prioritize what needs to be done and stay focused on what’s truly important.
Check out https://smartmarketer.com/smart-business-systems/, and learn how to manage and scale operations across every department of your business.
You Will Learn:
- Mistakes Marketers Make
- What ‘branding’ really is
- Barriers to marketing success
- John’s Proven Offer Formula,
And More…
Check out https://smartmarketer.com/smart-business-systems/, and learn how to manage and scale operations across every department of your business.
Links:
Today’s episode is a recording of our hugely successful Team Traffic program. To find out more, check out https://landing.smartmarketer.com/pages/team-traffic.
YOUR ENGAGEMENT MATTERS!
Here’s how you can make a difference:
- Subscribe to The Smart Marketer Podcast
- Leave us a review on Apple Podcasts
- Repost this episode to your social media
- Share your favorite episodes with a friend
- Tag us in your next post and use the hashtag #WeOutHere
Links to Join:
Time Stamps:
00:00 “For Every brand that has good branding, I can envision a little bobblehead person of who that brand would be if they are a person and what they would say to me. That is what branding is”. Molly Pittman
00:42 An Introduction to the Smart Business Systems courses
01:53 What to expect in this episode
02:39 Let’s Dive In.
05:13 John’s Proven Offer Formula
16:27 Market-Centric Business V. Product-Centric Business
18:23 “So you can create subdivisions, but the more specificity you leverage, the clearer the transformation. The more your particular audience feels spoken to, which is kind of the secret, right?” John Grimshaw
19:53 The Secret To Growing A Business
22:33 Mistakes Marketers Make
24:23 “At the end of the day, somebody should hear your company’s name and immediately picture the desired end state you achieve when interacting with that business.” John Grimshaw
24:40 The Definition of Branding
27:13 Marketers have a tremendous responsibility in the world.
28:42 How to prioritize what truly needs to get done.
31:42 How To Stay Aligned (And Out Of The Weeds)
32:29 Barriers To Marketing Success
