Content Marketing

BUYING STUFF & TALKING ABOUT IT: Harry’s Razors vs. Dollar Shave Club

by Ezra Firestone

Welcome to another episode of Buying Stuff & Talking About It, the show where I break down the marketing behind the world’s biggest ecommerce brands.

In this segment from Live From The Internet, I’m looking at one of the most famous ecommerce brands ever, Dollar Shave Club, and their biggest rival, Harry’s Razors.

I going to break down their products, their packaging, their ads, their emails, their websites

So you can apply their most successful marketing strategies and avoid their biggest mistakes.

In this episode of Buying Stuff, I show you:

    1. • How they use


    1. offers to fuel new subscriptions


    1. • My breakdown of their

Facebook ad

    1. funnels


    1. • Their best


    1. and

social content

Plus a complete breakdown of their websites, including:

    1. • Long-form sales pages


    1. • Shopping cart funnels


    • Upsell & cross-sell tactics

Now let’s see who wins this ecommerce cage match!

(DISCLAIMER: This breakdown was originally written in March of 2019. The specific ads and landing pages may have changed since then — but that doesn’t make this exercise any less valuable!)

More From Live From The Internet

Buying Stuff is just one segment on my new marketing talk show, Live From The Internet.

Check out more fun segments like:

This Just In

    1. , where I give you my take on the latest marketing news.


What’s Working Now?

    1. , where I teach you a tested and proven strategy from one of my businesses.


The Hot Seat

    , where I sit down with special guests to pick their brains.

Watch Full Episode