You can have the best product in the world, but if you’re not integrating it with the right brand identity, presentation, and customer insight, it’s not going to win. In this behind-the-scenes episode from the Smart Business Systems course, you’ll hear the real story of how the GigaLabs team launched a nootropic product in just 8 weeks, from nothing but a brand idea to standing out on the global stage.
This episode features a dynamic conversation between Smart Marketer’s John Grimshaw, Boom’s Colleen Taylor, Strong Coffee CEO Adam Von Rothfelder, and Parker Hilton of GigaLabs. If you’re looking to build products that actually sell, this one’s a masterclass.
“A product alone won’t save you. It has to be about the integration of the product, the brand image, and the way you’re presenting it, with a real understanding of the customer.’” – John Grimshaw
Whether you’re building your first team or stepping into a leadership role, this episode will help you grow your business and create more freedom for yourself.
You Will Learn:
- Why a strong product means nothing without the right branding and positioning
- How GigaLabs launched in just 8 weeks with an unforgettable customer experience
- The power of emotional connection and understanding your audience
- Real-world product launch lessons you can apply in your own business
- How visual branding, packaging, and even outfits helped GigaLabs go viral
- Why new products are the lifeblood of DTC brands
Links & Resources:
- Smart Product Creation Course – smartmarketer.com/smart-product-creation
- Smart Marketer – smartmarketer.com
- GigaLabs – gigalabs.com
- Strong Coffee Company – strongcoffeecompany.com
- Omnisend – Try our favorite email & SMS platform and get 50% off your first 3 months:smartmarketer.com/omnisend (Use code: SMART)
Serve the World Unselfishly and Profit!
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