In this tactical episode, Molly Pittman breaks down everything you need to know to stay competitive in 2026, including why your creative could be costing you 50% more (or less). You’ll learn the new campaign structures, targeting tactics, and why Smart Marketer Agency is moving away from media buyers and toward paid performance specialists.
“If you have really bad creative that’s not well thought out, you are haphazardly using AI, you are not thinking about foundational marketing principles, you could be paying 50% more than your competition that is actually doing creative right.’” – Molly Pittman
Whether you’re testing with a small budget or scaling aggressively, this episode will help you make smarter creative decisions.
You Will Learn:
- Why “creative is the new targeting”
- The 50% creative cost multiplier and how to earn it
- Two proven campaign structures that are working right now
- What the “Andromeda” update means for your strategy
- Why weekly cadence beats daily changes
- When to use seven-day click vs one-day click attribution
Links & Resources:
- Smart Marketer’s Ad Creative Class ($49) – smartmarketer.com/ad-creative-class
- Smart Marketer – smartmarketer.com
- Smart Marketer Show – smartmarketer.com/smart-marketer-show
- Molly Pittman – mollypittman.com
- Omnisend – Try our favorite email & SMS platform and get 50% off your first 3 months:smartmarketer.com/omnisend (Use code: SMART)
Serve the World Unselfishly and Profit!
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