Your website is more than a digital storefront—it’s the heart of your brand. In this episode, John Grimshaw, Ezra Firestone, and Kurt Elster unpack the proven strategies behind high-converting e-commerce sites. From the pitfalls of homepage design to the power of mobile-first thinking, they reveal how to turn casual visitors into loyal customers. If you want to build a brand that lasts (not just a business that sells), this is your roadmap.
“Get out of your own way. Your customers don’t care how pretty your site is—they care how easy it is to buy.” — Kurt Elster
You Will Learn:
- Why relying solely on marketplaces limits your growth—and how to take back control.
- The #1 metric that matters when building an e-commerce site.
- How to structure your homepage for maximum impact (hint: it’s not about looking like Apple).
- The mobile-first mindset that can double your conversions.
- The quick fix that boosted conversion rates by 24%—without redesigning the whole site.’s the now
Links & Resources:
- Omnisend – Use code SMART for 50% off your first 3 months.
- Smart Marketer
- Kurt Elster
- Smart Marketer LiveTube (search “Smart Marketer Podcast” or see our channel)
Serve the World Unselfishly and Profit!
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