Blue Ribbon is my elite mastermind for 7-, 8- and 9-figure ecommerce merchants.
Every week, I help 100+ brand owners scale to new heights by sharing what’s working in my businesses (and through other perks like an exclusive Facebook group and access to the complete Smart Marketer course catalog).
Twice a year, we also gather for a private event called Blue Ribbon Live.
Here we strengthen our relationships, party our butts off, and watch presentations from members and guest speakers.
Catch a peek behind the scenes at our last event in Miami Beach (2022):
Because these events are private, speaker sessions are usually available to mastermind members only.
But in this post, I’m opening the vault to share 3 high-level tips from our latest get together, including:
- How to increase your repeat customer rate (Jason Portnoy)
- How to get more leads on Instagram (Natasha Takahashi)
- How to boost conversions on your category pages (Kurt Elster)
1) Use Ringless Voicemails to Increase Repeat Customer Rate, ft. Jason Portnoy
As the adage goes: the person who can spend the most to acquire a customer will win…
And this is especially true now.
iOS updates, tracking issues and increased ad costs are all making it harder to acquire customers at a profit, so it’s essential that you recoup these costs on the backend.
That’s why one of the most important metrics in business is your Repeat Customer Rate.
Want a simple way to get people to fall in love with your brand so they buy from you again and again?
According to Jason, “One of the coolest things we’ve done for our clients is told them to do ringless voicemails.“
He breaks down his strategy here:
2) How to Get More Leads Using Instagram Stories (From a $30 Million IG Funnel), ft. Natasha Takahashi
In Natasha’s session, she broke down the 6-step Instagram funnel she used to generated $30 million in revenue.
While I can’t show you the whole funnel (since this content is supposed to be for Blue Ribbon members only), I can show you one strategy Natasha is using to get more leads.
When using Instagram to drive traffic to your offers, try leveraging Stories.
“Stories are primed to get people to reply to you… There’s literally a send message box on there, and brands just don’t use this enough.”
IG reported that 50% of conversations on the platform start from a Story, and according to them, sequences with 3+ stories drive the most engagement.
Natasha walks you through one of these sequences here:
3) 23% Revenue Increase from a Category Page Split Test, ft. Kurt Elster
“Should price appear on collection pages?“
That’s the question Kurt wanted to answer in his split test.
And Kurt says that if you test just one thing on your store — though he hopes you’re testing more than that — start with this.
“The first time I ran this test in a store […] it increased revenue by 23.6% with 97% confidence.“
Kurt explains more about his results, and the psychology behind why he thinks including or excluding price on a collection page matters:
Are you an ecommerce business owner doing 7+ figures?
Let’s take your business to the next level with the help of Blue Ribbon Mastermind.
Visit SmartMarketer.com/Mastermind to learn more about the group, including everything you get and how to apply.
Who knows, maybe I’ll see you at our next live event — October 2022 in San Diego!