Your Monetization Plan For 2024 (Business Growth Playbook Pt.3) - Smart Marketer
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Your Monetization Plan For 2024 (Business Growth Playbook Pt.3)

Molly Pittman

Ep.185, Your Monetization Plan For 2024 (Business Growth Playbook Pt.3)

Molly Pittman         Molly Pittman        
Ep.185, Your Monetization Plan For 2024 (Business Growth Playbook Pt.3)           Ep.185, Your Monetization Plan For 2024 (Business Growth Playbook Pt.3)          
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    Do you need help building a promotional calendar? What’s Your Monetization Plan?

    If you’ve listened to Episodes 183 and 184, you’ve been learning about the Acquisition plays you can employ to grow your business online in 2024. Today, in part 3 of this Webinar series, Molly Pittman shifts gears to talk about Monetization: You’ll hear how to run promotions that make sure that you’re generating more revenue from the people you have paid to bring into your ecosystem.

    In the same style as Parts 1 and 2, Molly gives examples of E-Comm and Non-Ecomm businesses at different stages of the growth journey.

    You Will Learn:

    • How to develop a promotional calendar that will unlock business growth in 2024
    • Three Types Of Broadcast Campaigns (and why you must switch them up).
    • A key to keeping your Email List Healthy

     

    And More…

    “What’s really important for promotions is that there is an obvious opening, and then there is a clear closing when it ends. Even if this is an excitement promotion, scarcity (something that is going away) is what is going to drive action. And usually, about 50% of your sales or activity happens in those last couple of days as people respond to that scarcity’. Molly Pittman

    Make sure you hit “Follow” to get the final session.

    Episode 183: LEVER 1, Your Offer System

    Episode 184: LEVER 2, Your Traffic System

    Episode 185: LEVER 3, Your Monetization Plan

    Episode 186: LEVER 4, Your Mindset.
    Links:

     

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    Time Stamps:

    00:00 Molly sets the stage

    02:37 Let’s Dive Into The Playbook: Growth Lever 3

    03:41 3 Types Of Broadcast Campaigns

    09:40 A Sample Promo Planning Checklist

    10:41 Planning Your Promotional Calendar

    13:06 If you’re just getting started…(Level 1, E-Comm Business)

    16:34 Level 1, Non-E-Comm Business

    17:57 Level 2 And Level 3 Promotion Planning

    20:51 Segmentation Is Key (As You Start To Scale)

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