Do you feel good? Are you energetic? Are you sleeping well? These are all obvious clues to whether the marketing, hustling, and entrepreneurial lifestyle (and habits) are taking a toll on your brain. In this episode, we’re not trying to get you on a diet or get you to achieve more or perform better. Instead, you’ll learn how the brain works and what you can do as a marketer to feel better. Molly Pittman talks with Lauren Alexander, the VP of Marketing at Neurohacker.com, who also shares some insights that will make you a better marketer.
“If you can really dial in and optimize your brain activity, you’ll have a cascade of benefits throughout the body.” Lauren Alexander
You Will Learn:
- Five Things You Have To Know About The Brain (To Feel Better)
- One of the easiest (and free) neuro hacks to change your life
- Symptoms You Might Not Recognize Are Connected to ‘Mental Drain’.
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Links to Join:
00:00 “Now, with the tools that are making our ability to execute ideas so much faster, we’re also working even more, and so I think it’s time for all of us to take a moment and ask, what’s my strategy for dealing with all of this? – Because it’s insane,” Lauren Alexander
01:44 What is Neurohacking?
04:06 The Expanding Scope Of A Marketer’s Work
10:44 Five Things You Need To Know About Your Brain
12:30 Think of Mental Energy As Currency
14:02 Three Ways the Body is conserving mental energy
15:50 Consider The ‘Escalation Of Commitment’ Heuristic
19:06 “The brain filters out unnecessary information so that important stuff gets through. But the problem is it doesn’t always filter what the correct important stuff is.” Lauren Alexander
20:29 A Gratitude Practice
21:32 Symptoms You Might Not Recognize Are Connected to ‘Mental Drain’
25:24 How Process Can Help Your Systems and Team Focus
31:17 Cost-free ways to build your mental energy’ bank account.’
33:39 Ways you can stimulate Neuroplasticity (critical to building your mental energy).
35:23 “The more neuroplastic you are, the more resilient you are and the more adaptable you are.” Lauren Alexander
38:43 Be Kind To Yourself, “It’s Bigger Than Grit.”