What makes an ad actually perform in 2025? In this episode, John Grimshaw and Ben Bennett pull back the curtain on the creative process that drives real sales—from emotional resonance to performance metrics. You’ll learn why good creative starts with empathy, how to identify your strongest hooks, and which numbers really matter.
Plus, we introduce a brand-new metric (yes, we named it), and show you how AI is changing the creative game—without replacing your team.
“If your ad doesn’t have a heart, it will not perform well.” —Ben Bennett
You Will Learn
- The 3 key metrics that reveal if your ad creative is working
- How to identify and fix poor-performing ads (without guessing)
- Why emotional hooks beat flashy tactics every time
- How to use AI image tools like ChatGPT to speed up creative
- The “thumb stop ratio” metric you should be tracking (and how)
- A 30-minute Action of the Month to sharpen your creative instantly
Episode Sponsor – Hyros
Hyros is the AI-powered ad tracking platform trusted by top marketers and agencies. It shows you exactly which campaigns are driving results—so you can scale without wasting ad spend. If you’re tired of guessing and want brutal, data-driven truth in your marketing, Hyros delivers the clarity to grow.
Learn more at smartmarketer.com/hyros
Links & Resources
- smartmarketer.com/hyros – Hyros attribution tool
- Smart Marketer Free Resources – smartmarketer.com/free-resources
- Smart Marketer Agency – smartmarketer.com/agency
Serve the World Unselfishly and Profit!
Find Us On Apple Podcast Find us on Stitcher Find us on Spotify
