Smart Marketer Podcast

Win On YouTube, Google Search & Google Shopping, With Brett Curry (Part 2)

by Ezra Firestone


If you’re looking to diversify your content with Google & YouTube – or just have more success on these platforms, this two-part series is the best place to start.

John Grimshaw talks with Brad Curry, the award-winning OMG Commerce CEO, a Smart Marketer Faculty member, and one of YouTube’s Top Spenders! You’ve probably seen Ads for many of his clients, True Earth, Native, True Beard, and many more… Today Brett shares his insights on Smart Shopping, bid adjustments, and current behavioral data. Plus, Brett provides a few quick campaign ideas if you’re looking to increase your Q4/Holiday impact.

You will learn:

  • The Fundamentals that are working right now.
  • A great way to grow your search efforts (that’s also relatively easy).
  • Three winning Audience Approaches!

And more!

“Even right now with all the craziness going on…I still believe this is one of the best times to diversify and get started on YouTube and Google ads”. Brett Curry.

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Timestamps:

01:22 Brett Talks About Flexing Up and Down the Funnel.

02:10 Smart Shopping Campaigns.

04:27 John asks a great question about Bid Structure.

07:02 Free Listings?

08:00 A Look At Boom Campaigns.

10:04 Dynamic Search Ads.

11:14 YouTube ReMarketing.

12:30 Audience Segments (Three Winning Approaches).

“So any of these three approaches can work. It depends on the nature of your product and the nature of your videos, and you really need to test the different approaches. Right”?

19:21 Some great tools that help with Visibility.

20:00 Campaign Ideas.

21:41 “Three things we always talk about with clients is that YouTube isn’t just about driving direct conversions immediately. It’s also about brand. It’s also about lag. Cause a lot of times, people see an ad today, and they don’t purchase for 7 to 14 days. And it’s also about lifetime value. It’s really about all three of these things working together.” Brett Curry.

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