Smart Marketer Podcast

What’s Working Now (Part 2) Tactical Tips For Scaling On Facebook

by Molly Pittman

If you need practical, tactical tips for your Facebook Ad Campaigns, we’ve got you. In this episode you will hear from Molly Pittman, Pepijn Hufen, and Dennis Paskalev in Part 2 of our ‘What’s Working Now’ double feature. You’ll hear why Molly is so excited to have these two Media Buying experts on the Podcast sharing with you all.

In Part 2, You Will Learn:

  • How to increase your budget by 50% (without resetting the Facebook learning phase).
  • Helpful Adjustments if your Vertical Scaling isn’t going to plan.
  • Ideas for scaling your top-of-funnel Ads.
  • Three Under-Utilized Retargeting strategies that are working now.

And More…

Thank you for listening!

Links:

YOUR ENGAGEMENT MATTERS!

Here’s how you can make a difference:

  • Subscribe to The Smart Marketer Podcast
  • Leave us a review on Apple Podcasts
  • Repost this episode to your social media
  • Share your favorite episodes with a friend
  • Tag us in your next post and use the hashtag #WeOutHere

Links to Join:

Find Us On Apple Podcast

Find us on Stitcher

Find us on Spotify

Timestamps:

00:00 “Even now, in these times, it all comes down to basics. Right? And that doesn’t mean the basics are easy, but marketing to a certain extent has not changed, only like the true colors of how good of a marketer you actually are. All that becomes much more visible, now that the algorithm is struggling a bit”. Pepijn Hufen.

02:01 Let’s Dive In

03:24 Targeting Is Not Just Your Audience

06:42 Why You Cannot Skip The Fundamentals

11:11 One Step Closer To Success

12:59 Cost Per Result Campaigns For Top Of Funnel Scaling

14:09 What Exactly Is Cost Cap, And How Does It Work In A Campaign?

18:07 Try This (Once You Have A Proven Offer And Ads That Are Performing Well)

20:26 An Often Un-utilized Opportunity

20:41 Best Practices?

22:59 ReTargeting In 2022

27:40 Dennis’s Summary

Thank you so much for listening to this episode of the Smart Marketer podcast. If you enjoyed this episode, please leave us an honest review on @ApplePodcasts, and subscribe wherever you are listening.

Smart Marketing. Right to your email.

Get the latest marketing news, hot tips, and lifestyle advice delviered to your inbox.

Smart Marketer will not sell or spam your email, you can opt-out at any time.

Get Smart(er) with our courses & memberships

View Courses