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What’s Working Now (Part 2) Tactical Tips For Scaling On Facebook

If you need practical, tactical tips for your Facebook Ad Campaigns, we’ve got you. In this episode you will hear from Molly Pittman, Pepijn Hufen, and Dennis Paskalev in Part 2 of our ‘What’s Working Now’ double feature. You’ll hear why Molly is so excited to have these two Media Buying experts on the Podcast sharing with you all.

In Part 2, You Will Learn:

  • How to increase your budget by 50% (without resetting the Facebook learning phase).
  • Helpful Adjustments if your Vertical Scaling isn’t going to plan.
  • Ideas for scaling your top-of-funnel Ads.
  • Three Under-Utilized Retargeting strategies that are working now.

And More…

Thank you for listening!



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00:00 “Even now, in these times, it all comes down to basics. Right? And that doesn’t mean the basics are easy, but marketing to a certain extent has not changed, only like the true colors of how good of a marketer you actually are. All that becomes much more visible, now that the algorithm is struggling a bit”. Pepijn Hufen.

02:01 Let’s Dive In

03:24 Targeting Is Not Just Your Audience

06:42 Why You Cannot Skip The Fundamentals

11:11 One Step Closer To Success

12:59 Cost Per Result Campaigns For Top Of Funnel Scaling

14:09 What Exactly Is Cost Cap, And How Does It Work In A Campaign?

18:07 Try This (Once You Have A Proven Offer And Ads That Are Performing Well)

20:26 An Often Un-utilized Opportunity

20:41 Best Practices?

22:59 ReTargeting In 2022

27:40 Dennis’s Summary

Thank you so much for listening to this episode of the Smart Marketer podcast. If you enjoyed this episode, please leave us an honest review on @ApplePodcasts, and subscribe wherever you are listening.

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