WHAT’S WORKING NOW: “Love-Demo-Love” Video Ad Formula

by John Grimshaw

By Ezra Firestone | August 21, 2020

Welcome to a new episode of What’s Working Now?.

In this segment from Live From The Internet, I choose a rock-solid marketing strategy from one of my brands — my ecommerce business, my information business, or my app development company — and show you how to use it in your brand.

Today’s strategy comes from my ecommerce business, and it’s called the “Love-Demo-Love” Video Ad Formula (a.k.a., The Testimonial Sandwich).

One of the most important parts of marketing is how you get people’s attention: the videos and images you put in front of them to get them to know about you.

Video ads are the perfect piece of top-of-funnel content, and “Love-Demo-Love” is probably the most effective template we’ve ever discovered. (It generated over $1.5 million for this brand in the last month and a half, with some of the lowest acquisition costs we’ve seen in years).

In this episode, I show you:

  • Why the “Love-Demo-Love” ad template is perfect for video ads
  • The specific Facebook ads that are working for us in 2020
  • How to use this ad formula in your brand

How (and Why) to Launch Your Own Ambassador Program

Using content generated by our Ambassador Program, BOOM! launched one of its best Facebook ad campaigns EVER, generating $2.8 million from $1.5 million in spend and 36,000 new customers.

To learn how to copy the Facebook ad formula we used in this campaign, and how to launch your own Ambassador Program that will give you the best ad creative you’ve ever seen…

Read my new article:

My #1 Facebook Ad Formula: How I Generated $2.8 Million with 1 Cold Traffic Campaign

Ambassador Blueprint

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