If you want to know which Facebook Ad strategies to use and when to use them, these ‘What’s Working Now” episodes are just what you need. Molly Pittman, Pepijn Hufen, and Dennis Paskalev are back with another episode of insights from their most recent work at the Smart Marketer Agency. You’ll hear the latest on iOS Only Campaigns, Offers (Pre-Sell Articles and Product Pages) PLUS some reporting and attribution tips that you can’t afford to miss!
“There’s probably nothing more important to understand right now regarding Facebook media buying than this. If you’re not looking at the right numbers or the clean data at the right time, you might be making decisions that are allowing you NOT to scale (or to think that something’s not working when it actually is)!” Molly Pittman.
You Will Learn:
- Why patience is the name of the game (more than ever before).
- The reason your product page is not converting.
- Whether you should send traffic directly to the product page or your pre-sell article.
And More…
Links:
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Timestamps:
01:30 Molly’s plan for this episode.
03:08 Let’s Talk About iOS Only Campaigns.
04:34 Dennis’s Tips For The Testing Phase
05:31 Avoid This Mistake
05:55 “You just have to approach these campaigns in a completely different way because the reporting is going to be late (always).” Dennis Paskalav
06:04 Why You Need To Set Different Benchmarks.
07:37 When Is This Strategy Smart?
11:09 Front-End Acquisition Offers
13:16 “If the product page is not converting at all, it’s probably nothing to do with the product page or the structure and the layout, but most likely, the problem is with your offer.” Pepijn Hufen
16:45 Take This Example.
18:50 Be Sure To Test Different Pre-Sell Article Topics.
20:13 “Just because you write a Pre-Sell article, it doesn’t mean that it’s going to work. Many folks will write something that sounds like a blog post and send traffic to the page, and it doesn’t work. And then they come back to us and say, Molly Pre-Sell articles don’t work. And I tell them, no, they do, but this requires a lot of work from you (and a lot of testing)”. Molly Pittman
22:43 An Asset You Can Use For Years
23:56 Reporting And Attribution Post iOS 14.5
25:55 ”Ya’ll, there’s probably nothing more important to understand right now regarding Facebook media buying than this. If you’re not looking at the right numbers or the clean data at the right time, you might be making decisions that are allowing you not to scale (or to think that something’s not working when it actually is)!” Molly Pittman.
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