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What does success mean to you?

Entrepreneur culture likes to glorify money and fancy things…

But to me, success is more about the people in my life, how I spend my time, and who I am able to help.

Whatever success means to you, it helps to define it clearly so you know what you’re working toward.

I recently sat down with Michael Jackness, a super sharp guy and a very “successful” marketer, and asked what success means to him.

I really loved his answer, so I thought I’d share it with you. Enjoy!


“ ‘Success’ has meant different things to me in different parts of my life.

When I was younger, I looked at success as how much money I had in my bank account

And, like a lot of entrepreneurs, that was probably the only thing that drove me. I think that’s just sort of the American way.

But after moving abroad for a few years, living in a third-world country, getting different perspectives…

I realized that the cliche says that ‘Money doesn’t buy happiness’ is actually true.

Now I focus more on relationships — with my wife and my friends, but also with my co-workers.

I try to ensure that the environment we produce at our office is conducive to their having a great time and wanting to come to work.

It costs more money to provide that type of environment, but it gives me a greater sense of satisfaction knowing that people are coming to work every day and not only furthering their career but enjoying what they’re doing, too.

Listen, work is a third of your life. If you aren’t enjoying what you do, you have to find something else.

I am fortunate enough to say that I don’t have a lot to regret in my life, but something I do regret is spending a couple years doing something that I didn’t enjoy (even if, by many standards, I was ‘succeeding’ in life).

Success for me these days is waking up every morning, feeling happy, enjoying what I’m doing, and making a difference in the world.”

Highlights:
0:27 Focus on relationships
0:56 If you aren’t enjoying what you do, you have to find something else.
1:11 Success is making a difference in the world

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