Smart Marketer Podcast

Twelve Lessons From An Entrepreneur’s Road To Success, With E-Comm Veteran Russ Izzo

by Ezra Firestone

Another great episode brought to you by Ezra Firestone, founder of Smart Marketer (and several other Businesses). It’s packed with insights to help you if you’re in business or want to be! You’ll hear Ezra interview Russ Izzo, the founder of True Medic, and he shares a ton of solid lessons throughout. Although this was recorded in 2019, you will enjoy their chemistry and energy, and make sure you listen to the end to hear about his 3 Million dollar day, the Oprah effect, and why you have to take a moderate, reasonable salary to ultimately have huge success.

You Will Learn:

  • The challenges that almost sunk the business (even after securing huge contracts)
  • What Russ invested in that led to being on Good Morning America and Oprah’s Favorite Things
  • The moves, values, and personality traits that made massive success possible

And More…

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Time Stamps:

01:07 Let’s talk about Real Estate and 2008 (Russ’s Back Story)

05:00 Lesson 1 – You Can’t Quit

06:41 Lesson 2 – Look Around and scout the resources you have available

07:48 Lesson 3 – You can sell the exact same product for twice the price if you add value (A better customer experience).

09:10 Lesson 4 – The Problem With Amazon

11:24 Lesson 5 – Sheer perseverance (for the Win)!

12:55 Lesson 6 – Good things happen when you prioritize the people that matter to you (over business growth)

14:24 Lesson 7 – The Power of a truly great product

16:35 Lesson 8 – Stand on the Shoulders of Giants

18:00 Enter Oprah

20:20 Lesson 9, Be Ready To 10X Your Supply Chain.

21:15 Lesson 10, You Need High Risk-Tolerance To Be A Successful Entrepreneur

22:21 Lesson 11, Take A Reasonable Salary (Don’t Milk It)

23:44 Lesson 12, Choose A Name That Will “Be An Umbrella”