Want more winning ads with less guesswork?
In Part 2 of this creative strategy masterclass, Smart Marketer’s Director of Creative, Ben Bennett, takes you behind the scenes of a real ad campaign to show how small, intentional changes to your message and creative experience can lead to major performance gains on Meta.
Forget pumping out 20 random creatives a week. Ben shows you how to scale creative purposefully by testing strategic variables like persona, tone, and setting instead of scrambling to change formats.
“With the right variables, small changes become big changes. That’s real creative strategy.” – Ben Bennett
This episode is packed with examples, frameworks, and a fresh way to approach Meta’s evolving algorithm by focusing on people first.
You Will Learn:
- How to turn one winning hook into multiple high-performing ads
- Why Meta’s algorithm rewards creative diversity based on experience
- What variables matter most: persona, setting, tone (not just format)
- How to create “purposeful volume” instead of creative noise
- Why human-first strategy beats algorithm-chasing every time
- A repeatable system for long-term creative testing & scaling
Links & Resources:
- Smart Marketer – https://smartmarketer.com
- Smart Marketer Agency – https://smartmarketeragency.com
- Omnisend Email Tool – https://smartmarketer.com/omnisend (Use coupon code SMART for 50% off your first 3 months)
Serve the World Unselfishly and Profit!
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