In this episode, our host John Grimshaw unpacks what’s underneath every struggling strategy and every burned-out marketer. There’s a missing piece that will make all the difference, and that piece is your ‘Offer.’ So if you’re overwhelmed or feeling stuck, tune in to hear exactly what you need to do next.
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“Essentially, an offer is made up of five things: A product or service plus specificity, plus relevance, a transformation, and finally, a reason to act now. When you add all five of those things together, you go from having a product that’s sitting on a sales page to An Offer.” John Grimshaw.
You will learn:
- Why your offer is the key to success (not the product).
- How to manage your emotions and be content with your outcomes.
- ow to determine which marketing tasks are important and which are essential!
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00:00 “Marketing is not an exact science, it is an experimental science, and as you’re experimenting there are going to be pitfalls, ups and downs, and learning how to handle your own emotions is critical if you want to play the long game and make this work.” John Grimshaw
02:53 The Biggest Trap For Marketers
04:00 Three things that are essential to have success in Marketing.
05:54 Let’s talk about The Offer.
06:32 “Essentially an offer is made up of five things: A product or service plus specificity, plus relevance, plus a transformation, and finally, a reason to act now. When you add all five of those things together, you go from having a product that’s sitting on a sales page, to an offer.” John Grimshaw.
11:32 The Offer Formula applied to three real businesses.
19:20 “Facebook is still, I think, king of the mountain, as far as the best place to buy eyeballs to come look at your offer – even after all the iOS stuff, because it just has the best Ad Platform.” John Grimshaw.
21:11 An exercise to help you ‘make room’ to work on an irresistible offer.
23:21 The least fun job that John ever had.
24:50 “It’s so much easier to solve big problems, to be creative and to find opportunity when you aren’t miserable.” John Grimshaw
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