Smart Marketer Podcast

The Four Pillars Of Google Ads (Part 1)

by Molly Pittman

Are you under-optimizing Google Ads? Did you know there are over a billion shopping experiences across Google daily?!

Marketers talk a lot about META, but at Smart Marketer, we also talk about how we can’t just rely on one platform for your business. In this super helpful mini-series, Brett Curry of OMG Commerce breaks down how to get more from Google and see better results. You’ll hear about the four pillars; Google Search, Google Performance Max (Google Shopping), ReMarketing, and Top Of Funnel (YouTube) Ads. You’ll gain more understanding of the THREE types of campaigns that will help you create more stability and predictability for your business.

You Will Learn:

  • Why Google has the upper hand over other platforms for reaching your ideal audience
  • Why Performance Max should be your top campaign type
  • How to get the most out of Performance Max

And More…

Remember to follow and subscribe to this Podcast so you don’t miss Part 2, where we dive into ReMarketing and Top of Funnel Ads.

Want to dive deeper into Google Ads? Check out the All New Smart Google Ads course! https://smartmarketer.com/smart-google-ads/

Links:

YOUR ENGAGEMENT MATTERS!

Here’s how you can make a difference:

  • Subscribe to The Smart Marketer Podcast
  • Leave us a review on Apple Podcasts
  • Repost this episode to your social media
  • Share your favorite episodes with a friend
  • Tag us in your next post and use the hashtag #WeOutHere

Links to Join:

Find Us On Apple Podcast

Find us on Stitcher

Find us on Spotify

Time Stamps:

02:12 “ And still today, in 2023, I cannot tell you the number of times I run across a business owner – I would say seven out of 10 times I look at what they’re doing and say, Hey, Google’s under-optimized. It’s just so consistently the case.” Ezra Firestone

03:45 Enter Brett Curry: What to Expect from this webinar (Podcast mini-series)

06:38 Let’s Dive In (How To Run Smart Google Ads)

06:46 “Over a billion times every day, shopping experiences occur across Google….Whoever your shopper is, whoever your customer is, you can reach them through Google, and Google knows who they are. Google knows how to help you find those new customers”. Brett Curry

10:49 Google Is A Closer

11:51 What Are The Four Pillars?

15:11 How To Get The Most Out Of Performance Max

18:38 Performance Max should be your top Campaign Type

19:38 The Importance Of Your Product Feed

21:08 “The goal of Performance Max is to expand what you’re doing and augment performance.” Brett Curry

25:52 Ad Group (Ad Sets) v. Asset Groups