How do you create compelling ad copy, research your avatar, and generate high-performing creative—without burning out or hiring a team of specialists? In this live replay from The Smart Marketer Show, Molly Pittman and Pep Hufen walk you through Smart Marketer’s complete AI workflow.
You’ll learn how to use ChatGPT for deep customer research, how to write high-converting hooks in minutes, and how to train AI to write like your brand. Pep also shares how Meta’s new tools are reshaping creative testing and what that means for marketers in 2025.
“AI is not replacing us. It’s a tool to accelerate things that we intuitively already know pretty well.” – Pep Hufen
Whether you’re AI-curious or already experimenting with automation, this episode is your tactical guide to doing more with less—without sounding robotic.
You Will Learn:
- How to use ChatGPT’s Deep Research function to save hours of manual work
- A proven prompt structure for generating customer hooks, ad copy, and strategy
- How to build and deploy a brand-specific voice prompt for AI content
- Why Meta’s AI tools work best after you write strong original copy
- How to build your own custom GPT based on brand data and writing samples
- What LLM SEO is—and how it’s already impacting eCommerce traffic and sales
Links & Resources:
- Smart Marketer
- Smart Marketer Live – Grab Your Tickets
- Smart Marketer AI Tool
- The Smart Marketer Show
- Omnisend (Use code SMART for 50% off your first 3 months)
Serve the World Unselfishly and Profit!
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