Smart Marketer Podcast

The 8 Immutable Laws Of Email Marketing, With John Grimshaw

by Ezra Firestone

How do you make email marketing work for you?

Our host John Grimshaw has overseen the sending of 440 Million emails (so far)! In this episode, he downloads his expertise and explains how applying this knowledge will give you the competitive edge you’re looking for.

“With the number of marketing messages people get every single day, it’s easy to get lost in the shuffle. But most people have a specific way they love to get information, whether they want to sit down and hear a story or have something fast and decisive to help them take action. By leveraging all of these different strategies, you can make sure that you’re reaching people in the way they want to be connected with. Which in turn will keep them on your list, and keep them opening your emails.” John Grimshaw

Plus, you will learn:

  • Six types of email subject lines to use for optimum success.
  • What you can learn from Netflix!
  • Where to start when you’re staring at a blank page…



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02:43 What’s the Email Marketing Bootcamp?

03:20 An introduction to John’s ‘Eight Immutable Laws Of Email.’

03:55 Law #1, The Blank Page Is Your Mortal Enemy.

05:26 Law #2, When You Use Storytelling and Open Loops, this happens…

07:46 Law #3, The Subject Line Sells The Open, and The Email Body Sells The Click.

09:30 Law #4, Hook Your Audience By Focusing On Your Voice.

10:59 Law #5, There Are Only Six Types Of Subject Lines: Use Them All.

18:20 Law #6, When In Doubt, Follow The Perfect Four-Link Formula.

19:48 Law #7, The World Is Mobile-First, Make Sure Your Emails Are Too.

20:28 Law #8, Showing Beats Telling – So Multiply Your Media.

21:08 “If you hold these eight laws in your mind, you are going to be better at email marketing than about 95% of businesses out there.” John Grimshaw

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